Comparison of efficiency indicators of three domestic news agencies (Case study; IRNA, ISNA and ILNA)

Subject Areas : Media Management

Reza shokrgozar ¹ , mohammad javad Rezaayan ² , akbar asrollahi kasmany ³

1 - مدرس دانشگاه ازاد واحد جنوب
2 - azad unevercity
3 - azad

Received: 2023-04-04 Accepted : 2023-05-27 Published : 2023-10-23

Keywords: news agency, media, internal news agency efficiency, Efficiency measurement, Survey,

Abstract :

This research seeks to identify and compare the efficiency indicators of three domestic news agencies in terms of quantitative method and applied purpose. The research method is quantitative-survey and the method of data collection is a researcher-made comprehensive questionnaire. The statistical sample was selected from 92 employees of three news agencies by simple random sampling.Findings and results of the research after conducting analytical tests, descriptive and inferential statistics analysis showed: audience news needs assessment, the most important and most widely used component of news agencies efficiency and meritocracy and maintaining the forces of having a skilled and transparent workforce in news, The least used component of efficiency is three news agencies and based on coefficients and average efficiency ratings: ISNA news agency with the highest scores, first news agency (most efficient), IRNA news agency with average scores, second news agency (more efficient) and ILNA news agency with lower scores, news agency It was ranked third (least efficient).The least used component of efficiency is three news agencies and based on coefficients and average efficiency ratings: ISNA news agency with the highest scores, first news agency (most efficient) ISNA news agency with the highest scores, first news agency (most efficient), IRNA news agency with average scores, second news agency (more efficient) and ILNA news agency with