A Pattern of Online Social Network Content Production Based On the Ethology of Users

Subject Areas : Media Management

taqva kulivand ¹ , Mozhdeh Rabbani ^{2 *} , Najmeh Sedrpoushan ³

1 - Faculty of Human science, Media Management,, Azad University of Yazd
2 - industrial management .Faculty of human science. Islamic Azad university.Yazd
3 - Faculty of Human Science Guidance Azad University of Khomeynishahr

Received: 2022-07-17 Accepted : 2022-09-11 Published : 2023-01-21

Keywords: Social Networks, ethology, content production, ,

Abstract :

According to achievements, people personality traits and behavior effect to their noticing to social networks. So one of the reasons that networks have different effects to different people, is people differences of personality and behavior. Therefore, if content can be produced based on the attribute of personality, could be hopeful to be more affective and provide the base to flourish. Goal: Offering a pattern of online social network producing data based on the ethology of users. Material and method: In this research with mixed method, the level of using networks is gained by questionnaires and conceptual model is figured by interviewing experts in psychology. Research achievement: The most important achievements of this research are: Whats app, telegram and Instagram by 34, 26 and 22 percent are the most attractive networks to use. Social, educational and cultural subjects by 23, 19 and 15 percent are the most popular subjects. Video by 39 percent is the most attractive content. In this research, the ideal pattern of producing content is showing as a paradigmatic model. In this model the relation between some items creates pivotal phenomenon and some strategies are offered, which can create ideal conclusions. By noticing to people personality traits, can produce applicative content in social networks and effect users MOR