The impact of globalization on the tendency of citizens to protect the environment experimental communications Tehran residents

Subject Areas : Media Management

Maryam Rezaee ¹ , Seyed Yaghoub mousavi ²

1 - دانشجو
2 - دانشیار گروه علوم اجتماعی دانشگاه الزهرا

Received: 2017-03-23 Accepted : 2017-10-07 Published : 2017-11-22

Keywords: communication awareness, Protection of the environment, globalization of communications, Environmental degradation,

Abstract :

With increasing environmental pollution and ecosystem destruction, growing attention and concern of the community understand the causes, consequences and ways to reduce it. Several factors are involved in reducing threatening conditions above. This study emphasizes the role of media and communication studies globalization tends to preserve the environment among citizens living in the city of Tehran.The methodology of this study is a survey. The number of 277 residents in three districts of Tehran, a city of five and fourteen were selected. To analyze the data obtained from the correlation and multivariate regression analysis were used. The findings of the analysis showed that the correlation between the globalization of communications and tends to protect the environment and there is a significant positive relationship.In the case of the environmental findings suggest that the tendency of the subjects in the three levels of cognitive, emotional and behavioral (in both the intervention and participation) were measured, and consequently enhance the enjoyment of Communications the tendency to increase global environmental protection.For them, what the environment is not something that simply pass it to the problems of the environment seems to be the development trend of imports and what it part of the environment, victims of the extension of the industry to be the analysis of environmental increased public attention is environmental issues that affect them. However the sensitivity of public opinion may be raised by the media and communications.