List of articles (by subject) Sport Marketing

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  1 - Developing a brand identity model for Iranian volleyball athletes
  Yousef Ghazei Ardakani Taybeh Zargar Akbar Afarinesh Khaki Reza Nikbakhsh
  10.30495/kmsj.2023.1985126.1105
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  2 - Providing a model for improving competitive advantage, trust and behavioral intentions towards sports products in leading sports stores in the field of augmented reality technology (case example: Generation Z)
  Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand
  10.30495/kmsj.2023.1976375.1067
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  3 - Identifying Leading Indicators in Determining Customer Lifetime Value In Sports Clubs
  Mahrokh Rajabiasli MOZHGAN khodamoradpor mozafar yektayar reshad hosseini
  10.30495/kmsj.2022.1975357.1062
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  4 - E-commerce model design in sports services marketing
  mohammadhosin nafar shiva azadfada Ali Mohammad Safania elahe haidaryan
  10.30495/kmsj.2023.1980880.1086
• Open Access Article
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  5 - Analyzing the Brand Personality Attributes of Professional Athletes in the Instagram Social Media
  Abed Mahmoudian Ako Ebrahim Fage Farid Ganji Hanieh Gholami
  10.30495/kmsj.2023.1972958.1056
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  6 - Measuring the impact of competitive advantage in sports and youth
  Parvin Mohammadi Pakravan Majid Soleimani Gholamreza Shabani Bahar
  10.30495/kmsj.2023.1976483.1070
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  7 - The effect of motivational marketing on behavioral intentions through the attitude of football fans according to the moderating role of altruism
  Mohammad saivan Nouri navid mahtab
  10.30495/kmsj.2023.1980992.1092
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  8 - Interpretive structural modeling of components of athlete Endorsement
  Kaveh Mirani Farshad Tojari Negar Arazesh
  10.30495/kmsj.2023.1987804.1130
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  9 - Presenting the effectiveness model of aesthetics in sports spaces based on the will of the customer based on sensory marketing
  mohana kalvandi navid mahtab Atefeh taimoori
  10.30495/kmsj.2023.1981699.1140
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  10 - The effect of competitive intelligence on the sustainable development and performance of sports clubs in Kurdistan province
  Behzad Izadi Arman Allahveisi Fereshte Ghaderi
  10.30495/kmsj.2024.1987154.1125
• Open Access Article
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  11 - Investigating the role of purchase regret and customer experience on customers' behavioral intention with the mediating role of competitive advantage of sports products
  Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand
  10.30495/kmsj.2023.1986028.1119