List of articles (by subject) Sport Marketing

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  1 - Providing a model for improving competitive advantage, trust and behavioral intentions towards sports products in leading sports stores in the field of augmented reality technology (case example: Generation Z)
  Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand
  10.30495/kmsj.2023.1976375.1067
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  2 - Testing the Model of Involvement in Sports on Sponsor Credibility in the Iranian Football Premier League with the Role of Sponsor Fitness Modifier – Event
  Amir Ahmadi Akbar Afarinesh Khaki Taybeh Zargar
• Open Access Article
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  3 - Identifying Leading Indicators in Determining Customer Lifetime Value In Sports Clubs
  Mahrokh Rajabiasli MOZHGAN khodamoradpor mozafar yektayar reshad hosseini
  10.30495/kmsj.2022.1975357.1062
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  4 - E-commerce model design in sports services marketing
  mohammadhosin nafar shiva azadfada Ali Mohammad Safania elahe haidaryan
  10.30495/kmsj.2023.1980880.1086
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  5 - Analyzing the Brand Personality Attributes of Professional Athletes in the Instagram Social Media
  Abed Mahmoudian Ako Ebrahim Fage Farid Ganji Hanieh Gholami
  10.30495/kmsj.2023.1972958.1056
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  6 - Measuring the impact of competitive advantage in sports and youth
  Parvin Mohammadi Pakravan Majid Soleimani Gholamreza Shabani Bahar
  10.30495/kmsj.2023.1976483.1070
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  7 - The effect of motivational marketing on behavioral intentions through the attitude of football fans according to the moderating role of altruism
  Mohammad saivan Nouri navid mahtab
  10.30495/kmsj.2023.1980992.1092
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  8 - Interpretive structural modeling of components of athlete Endorsement
  Kaveh Mirani Farshad Tojari Negar Arazesh
  10.30495/kmsj.2023.1987804.1130
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  9 - Presenting the effectiveness model of aesthetics in sports spaces based on the will of the customer based on sensory marketing
  mohana kalvandi navid mahtab Atefeh taimoori
  10.30495/kmsj.2023.1981699.1140
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  10 - The effect of competitive intelligence on the sustainable development and performance of sports clubs in Kurdistan province
  Behzad Izadi Arman Allahveisi Fereshte Ghaderi
  10.30495/kmsj.2024.1987154.1125
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  11 - Investigating the role of purchase regret and customer experience on customers' behavioral intention with the mediating role of competitive advantage of sports products
  Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand
  10.30495/kmsj.2023.1986028.1119
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  12 - Editing innovative marketing strategies in the sports industry with a sustainable development approach
  Fatemeh Esmailinejad Mohammad Sanaei Azim Salahi Kojour
  10.30495/kmsj.2023.1997809.1194
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  13 - Scenario Planning for Iranian Sportswear Brands in the 2035 Horizon: Integration and Disruption of the Value Chain
  mehdi takabi Elham Moshkelgosha مینا مستحفظیان
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  14 - Providing effective components in the financial independence strategy of the private professional sports club
  Reza Nazari elham moradi Atousa GHASEMINEZHADDEHKORDI
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  15 - Effect of Advertisements in Popular Social Networks on the Acceptance of Advertisements and the Attendance Intention of Customers in the Sports Clubs of Ardabil City
  sajed pourhassan محبوب شیخعلی زاده Yagob Barzgar