Reviewing customer delight, extracting influential themes: customer delight in the sports industry

Subject Areas : Others

1 - university of kurdistan
2 - Kurdistan University

Received: 2022-11-13 Accepted : 2023-05-01 Published : 2023-05-22

Keywords: ", repurchase intention", loyalty", consumer behavior", customer delight",

Abstract :

The concept of delight Jupiter was introduced to academic literature about 20 years ago. Since then, many academics have studied this structure in different contexts. Unfortunately, there has been no systematic review of delight, so the purpose of this research is a comprehensive review of this structure. The main goals of this review include determining the general themes of the current delight literature, highlighting the strengths and weaknesses of the delight literature to date, and creating a research plan that provides guidance for increasing the scope and depth of delight research. A systematic review of literature has been done to cover what is evident about delight from an interdisciplinary perspective such as hospitality, economics, operations management and marketing. The current study was of a secondary type and a review and review of first-hand sources and articles in this field. For the purpose of detailed study, the researcher investigated the sources of delight Jupiter in the sports and public sector from 2019 to 2022. This is an outstanding move in the literature because the customer satisfaction structure has important implications for both practitioners and researchers in the field. In addition, changes have been made in the way of understanding, examining and applying the structure of delight. In order to achieve further improvements, a clear understanding of customer satisfaction research is necessary.

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