تحلیل تأثیر سواد رسانه‌ای بر رضایت ورزشکاران با نقش تعدیل‌گر تعهد حرفه‌ای و مسئولیت اجتماعی (مطالعه موردی، لیگ برتر والیبال)

Subject Areas : Others

Hamed Ebadi Barbin ¹ , Saeid Sadeghi Brojerdi ² , Reza Sabonchi ³

1 - PhD student in Sports Management, Borujard Branch, Islamic Azad University, Borujard, Iran
2 - Professor of Sports Management, Faculty of Humanities and Social Sciences, Department of Physical Education and Sports Sciences, University of Kurdistan, Iran
3 - Associate Professor of Sports Management, Borujard Branch, Islamic Azad University, Borujard, Iran

Received: 2023-01-02 Accepted : 2023-03-08 Published : 2023-03-10

Keywords: media literacy, Professional Commitment, Athletes', satisfaction, Social Responsibility,

Abstract :

The present research was conducted with the aim of analyzing the effect of media literacy on the satisfaction of athletes with the moderating role of professional commitment and social responsibility (case study, volleyball premier league). The current research is a descriptive research of the correlation type and based on structural equation modeling, and in terms of its purpose, it is considered a part of applied research. The statistical population of the research included all the athletes, supervisors and coaches of the top volleyball league of Iran (14 teams and 19 people in each team) who competed in the top league competitions in 1400 (266 people). Sampling was the total number and 241 questionnaires were returned correctly. The measuring tools of the research included media literacy questionnaires, athletes' satisfaction, social responsibility and professional commitment. In order to analyze the collected data, descriptive and inferential statistics methods were used. In the descriptive statistics section, tables and graphs of frequency and relative frequency of demographic characteristics of research participants, mean and standard deviation were used. In the inferential statistics section, structural equation analysis was used with the help of SmartPLS version 2 software in order to investigate the effect of research variables on each other and to design a communication model between them. The results showed that media literacy has a positive and significant effect on social responsibility, athletes' satisfaction and their professional commitment. Social responsibility and professional commitment have a positive and significant effect on the satisfaction of athletes.

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