Assessing the position of tourism in the historical texture of Yazd in the process of creative destruction model

Subject Areas :

ali reza asgari savadjani ¹ , mohammad reza rezaaei ² , Hamdolla sojasi ³

1 - PhD student in Geography and urban planning, Department of Geography, Campus of Humanities and Social Sciences, Yazd University, Yazd, Iran.
2 - Associate Professor of Geography and Urban Planning, Department of Geography, Campus of Humanities and Social Sciences, YazdUniversity, Yazd, Iran
3 - Assistant Professor of Geography and Rural planning, Department of Geography, Faculty of Humanities, Ferdowsi University Mashhad, Iran.

Received: 2020-08-25 Accepted : 2020-12-25 Published : 2022-07-23

Keywords: Yazd, Tourism, Historical Context, Creative destruction,

Abstract :

According to the "creative destruction" model, when wealth is accumulated and distributed in a society, that must transform and become something new and more appropriate from its traditional way to reach the next stage of development. This process is both creative and destructive, and is a dynamic modernization that can transcend the traditional structure of power and wealth. This change indicates the link between economic resources and research and the factor of moving forward in the direction of innovation and achieving dynamism. Through this model, the position of a tourism site in its five stages can be evaluated and planned accordingly.The research method is applied in terms of purpose and in terms of nature is survey. Field survey, questionnaire was used to collect data. The statistical population of the study is the residents of the historical context of Yazd. 380 people were selected randomly as a sample based on Cochran's formula and tested. Data analysis was performed using SPSS software and finally the results were extracted by comparative study of the steps and characteristics of the creative destruction model. According to the analysis, the level of residents' satisfaction with tourism and related activities is high, but their concern about the anomalies is evident. Due to the support of creativity and entrepreneurship, the amount of investment has increased and is aimed at combining traditional and modern uses. Based on the research findings, the study area is in the Advanced Commodification stage that planners should pay attention to the characteristics of this stage and determine appropriate strategies and goals.

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