Entrepreneurial value policy with sustainable urban development (Case Study: City in Golestan Province)

Subject Areas : Sustainable urban development

nafiseh varkiani poor ¹ ( PhD in Development Entrepreneurship, Researcher and Researcher )
mahmood reza cheraghali ² ( Assistant Professor, Faculty of Economics and Management, Golestan University )

Received: 2022-01-24 Accepted : 2022-03-13 Published : 2022-03-21

Keywords: Value Chain, entrepreneurship development, Keywords: entrepreneurship, Sustainable Urban Development, Effective Entrepreneurship Factors,

Abstract :

         In Iran, the development and promotion of entrepreneurship is one of the serious needs of society and identifying the factors affecting the development of entrepreneurship and how they interact with each other is essential. On the other hand, the employment of Iranian men in recent years has become particularly sensitive for various reasons. In this paper, mixed research method, applied and basic research type, descriptive and inferential statistical method. The demographic characteristics of the experts are examined and analyzed, and then the components of the entrepreneurial value chain and sustainable urban development are identified using the opinion of the experts (who are the top 20 male entrepreneurs in Golestan province) and Using the fuzzy Delphi method and performing fuzzy decompression of the sieve and the components of the desired variables are selected. Also, the validity and reliability of the questionnaires using Cronbach's alpha and the normality of the distribution of components and statistical sample by Klomogronov test Smirnov and t-test of the student are performed. In the first part of the dissertation, using the method of hierarchical analysis process and using Expertchoice software, prioritizes and ranks the dimensions and components of the entrepreneurial value chain (by 198 entrepreneurial men in Golestan province). Be. In the second part of the dissertation, to measure the relationship between entrepreneurship development based on entrepreneurial value chain and sustainable urban development, correlation research and structural equations and factor analysis test method using Smart pls2 software have been used, which is a significant relationship. Entrepreneurial value chain policy leads to sustainable urban development.Extended AbstractIntroduction:      Since the development of men's entrepreneurship through the process of innovation and taking advantage of opportunities with a lot of effort and hard work and with the acceptance of financial, psychological and social risks, which of course with the motivation of financial gain, success, satisfaction and transfer The role of men's entrepreneurship in sustainable urban development is important. In Iran, the development and promotion of entrepreneurship is one of the serious needs of society and identifying the factors affecting the development of entrepreneurship and how they interact with each other is essential. On the other hand, the employment of Iranian men in recent years has become particularly sensitive for various reasons.Methodology:       In this paper, mixed research method, applied and basic research type, descriptive and inferential statistical method. The demographic characteristics of the experts are examined and analyzed, and then the components of the entrepreneurial value chain and sustainable urban development are identified using the opinion of the experts (who are the top 20 male entrepreneurs in Golestan province) and Using the fuzzy Delphi method and performing fuzzy decompression of the sieve and the components of the desired variables are selected. Also, the validity and reliability of the questionnaires using Cronbach's alpha and the normality of the distribution of components and statistical sample by Klomogronov test Smirnov and t-test of the student are performed. In the first part of the dissertation, using the method of hierarchical analysis process and using Expertchoice software, prioritizes and ranks the dimensions and components of the entrepreneurial value chain (by 198 entrepreneurial men in Golestan province).Results and discussion:       Be. In the second part of the dissertation, to measure the relationship between entrepreneurship development based on entrepreneurial value chain and sustainable urban development, correlation research and structural equations and factor analysis test method using Smart pls2 software have been used, which is a significant relationship. Entrepreneurial value chain policy leads to sustainable urban development. Therefore, applying the components of entrepreneurial value chain in basic activities such as (personality traits to take advantage of opportunities, the ability to attract the necessary resources, create added value, establish constructive communication, high risk-taking, creativity and Innovation and decision-making power for entrepreneurship, knowledge of work techniques, business management skills, ability to cooperate and have a good understanding of the business (and components of secondary activities, including Creating a culture to develop the right attitude and strengthen the entrepreneurial spirit, respond to the needs of market customers and increase competition and create a motivating factor for innovation, teaching entrepreneurial skills and laying the groundwork for new knowledge, appropriate educational planning by government-politics Financial Risks and Support (Appropriate Government Policies for Entrepreneurship Development).

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