The Effect of Need for Cognition, Self-Enhancement Motive, and Learning Orientation on Sale Employees' Creativity

Subject Areas : Educational

bijan abdollahi ¹ , saeed rezaee ²

1 - عضو هیأت علمی گروه مدیریت دانشگاه خوارزمی
2 - دانشجوی دکتری مدیریت منابع انسانی، دانشگاه خوارزمی

Received: 2017-10-17 Accepted : 2017-10-17 Published : 2014-03-21

Keywords: learning orientation, self-enhancement motive, need for cognition, employees’ creativity,

Abstract :

 Employee's creativity is one of the most important factors affecting employees' performance. The aim of the present research was to investigate the effect of three personal characteristics of. need for cognition, self-enhancement motive, and learning orientation on sale employees' creativity. The research employed a descriptive design. The research population consisted of Sale employees of food companies located in industrial areas of Mazandaran provine. The sample included all the population members (269 sale employees). To gather the data, Need for Cognition (Cacioppo et al., 1996), Self-Enhancement Motive (Yun et al., 2007), Learning Orientation (Elliot and Church, 1997) and Creativity (Zhou and George, 2001) questionnaires were used. Pearson correlation coefficient and path analysis were used for data analysis by using SPSS and LISREL softwares. Results of the study indicated the significant positive effect of need for cognition on creativity (P

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