Explaining the development strategies of the digital organizational culture in order to reduce the withdrawal behaviors of the employees of the Ministry of Sports and Youth
Subject Areas : Sports Science and HealthyEbrahim Safari Nodeh 1 , Taher Behlekeh 2 * , Zaynoalabedin Fallah 3 , , Mohamad Ali Nodehi 4
1 - PhD student, sports management, Gorgan branch, Islamic Azad University, Gorgan, Iran
2 - Assistant Professor, Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
3 - Associate Professor, Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
4 - Assistant Professor, Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
Keywords: Sports Organizations, Job Resignation, Digital Culture, Digital Organizational Culture, Employees, Ministry of Sports and Youth,
Abstract :
The purpose of the current research is to explain the strategies for developing a digital organizational culture to reduce employee withdrawal behaviors at the Ministry of Sports and Youth. This research is mixed in terms of practical purpose, using a descriptive-survey data collection method and a research approach. The qualitative part utilized the theme analysis method, while the quantitative part employed structural equation modeling. The statistical population for the qualitative part included academic professors specializing in organizational culture, digital culture, and organizational behavior in sports organizations, along with selected managers with over 5 years of management experience and master's or doctorate education, chosen through purposeful or theoretical sampling. The criteria for selection were a minimum of two research projects in the mentioned fields (18 people). In the quantitative part, the statistical population comprised all Ministry of Sports and Youth employees (901 people). Research tools included semi-structured interviews and questionnaires. The thematic analysis results indicated that digital culture, encompassing innovation, open culture, digital mindset, agility, flexibility, customer orientation, and data-driven decision-making, can influence employee withdrawal behaviors such as team, voluntary, job-related, and disciplinary behaviors. The quantitative results also demonstrated a good fit for the research model. Therefore, enhancing the role of new technologies in the organization, fostering a digital organizational culture, and managerial efforts to enhance digital performance can create a context for reducing withdrawal behaviors.
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