Investigating Sports Management Strategies in Iran

Subject Areas : Sports Science and Healthy

Abbas Shabani ¹ ( Assistant Professor, Sports Science Department, Qom Branch, Islamic Azad University, Qom, Iran. )

Received: 2024-02-21 Accepted : 2024-03-09 Published : 2024-03-03

Keywords: Sports Management, Training Managers, Sports Organizations,

Abstract :

The purpose of the current research was to investigate sports management strategies in Iran. The statistical population of the research included all staff managers, their deputies, and middle and operational managers of the Ministry of Sports and Youth. A researcher-made questionnaire was used to collect information. To determine the face validity of the questionnaire, it was presented to the relevant experts (14 people) and after collecting their opinions, the indicated items were modified by the experts. The reliability of the questionnaire was obtained using Cronbach's alpha statistical method, resulting in a value of 0.92. Descriptive statistics, Kolmogorov-Smirnov test, and dependent t-test were used for statistical analysis of the findings. The findings revealed that strengths included the use of experts' opinions in forecasts, access to sports experts and specialists in sports organizations, and accurate forecasting criteria in the country's sports management department. Weak points identified were the status of women's presence in the country's sports management, the way sports marketing is carried out among sports managers, and taking advantage of the organizational position for planning. Opportunities highlighted were the comprehensive plan of the country's sports, the growth of information and communication technology, privatization, research in the field of sports management, and the abundance of the young population. Threats to the country's sports management included the involvement of the government management system in sports, the multiplicity of policy-making organizations, and the dependence of club managers.

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