Analysis of Tobacco Marketing Challenges in Rural Settlement of Khorasan Razavi Province (Case Study: Boqmech Dehestan, Chenaran County)

Subject Areas : Rural and nomadic studies

maryam Ghasemi ¹ , Seyed reza hosseini kahnooj ²

1 - Geogaphy
2 - geography in Ferdowsi university of Mashhad

Received: 2018-12-15 Accepted : 2019-07-16 Published : 2020-06-21

Keywords: Marketing, Tobacco, Chenaran, Baqmach Districts, Tobacco Traders,

Abstract :

As a significant part of the agricultural sector's problems are related to the value chain and its end rings, the market for agricultural products, the present study addresses the main challenges of tobacco marketing in Iran from the point of view of tobacco beetles. The study area is a tobacco production pole in Razavi Khorasan province, Baghche district, Chenaran province. The research method was descriptive and the statistical population consisted of 512 Tobacco Agents, which were selected by using the Cochran formula of 110 Tobacco Dogs and respondents were randomly selected and participated in the completion of the research questionnaire. In this research, 37 of the initial challenges were identified and questionnaire was used in the Likert spectrum through extensive literature studies and interviews with experts and tobacco workers. The reliability of the research tool was α = 0.703 and its validity was confirmed with 78.92% of the variance in the confirmatory factor analysis. The results of exploratory factor analysis showed that the identified challenges were as follows: the ten main factors with 81.86% of the variance explained. "The low awareness of farmers about tobacco marketing" with 17.09, "poor performance of trusted organizations" with 12.66 and "problems related to the price of tobacco and tobacco leaves" with 9/11 variance were three challenges, respectively The basic marketing of tobacco is. Studies show that ten major challenges identified in tobacco marketing have led to farmer exploitation in this unbalanced system, therefore, given that tobacco has a different legal context in marketing,

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