Promotion of the Urban Identity by Changing the Urban Landscape with Increase the Social Interactions Approach (Case Study: The Passage through Imamzade Zanjiri Shiraz)

Subject Areas : Urban and Regional Planning Studies

Mitra  Ghasem ¹ (M.A student Department of urban design, beyza branch, Islamic Azad University, beyza, Iran)
Alireza  Abdolahzadefard ² (Assistant professor, Department of urban design, Safashahr branch, Islamic Azad University, Safashahr, Iran)
Ali  Shakoor ³ (professor, Department of geography, marvdasht branch, Islamic Azad University, marvdasht , Iran)

Received: 2017-09-12 Accepted : 2018-04-11 Published : 2018-11-22

Keywords: urban identity, urban view, the passage of Imamzade Zanjiri, social interactions,

Abstract :

Nowadays, the question of the identity and the social life is an important issue of the urban life. Several elements can affect the field of the identity and the social problems of the citizens. One of the most important ones is the urban view. In fact, two items, the urban view and its identity have a mutual interaction. In the past decade, the professionals and the administrators of the city have rarely paid attention to the landscape and the urban identity. Since the urban landscape plays an important role in the social behaviors. Providing a basis to develop the citizens’ social interactions along with the environmental interactions leads to the significant results including the identity and the stability. Thus, the urban views as the foundation of events and social behaviors are potentially important. Beyond their physical impacts, they have other enormous impacts as well. Then can enhance citizens’’ social interactions, quality of living environment and their identity. The main goal of this survey is to identify the most influential factors in the urban elements including a sense of belonging, evocation feelings, charms, beauty, readability, safety, security, social accesses, activity on the formation of the social interactions and the enhancement of the urban identity in Imamzade Zanjiri Shriaz. To gather information, we used the library and the field methods. Then we chose 370 people, as the sample size, and asked them some questions through the Cochran formula. After that, we gradually analysed the questionnaire data by a kind of software named SPSS and the regression method. The studies show that access and communication components along with the activities are the strongest components of the urban view. These components play an important role for the social interactions and the enhancement of the urban identity in the passage of Imamzade Zanjiri.

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