Evaluating the Impact of Organizational Identity and Organizational Culture on Organizational Citizenship Behavior through Presenting an Appropriate Model
Subject Areas : Business Management
Kiumars Niazazari
1
,
Maryam Taghvaee Yazdi
2
,
Azam Mohammadi Alborzi Mohammadi Alborzi
3
1 - Professor, Department of Educational Management, Sari Branch, Islamic Azad University, Sari, Iran
2 - Professor, Department of Educational Management, Sari Branch, Islamic Azad University, Sari, Iran
3 - PhD student, Department of Educational Management, Sari Branch, Islamic Azad University, Sari, Iran
Keywords: Organizational Culture, Organizational Citizenship Behavior, organizational identity,
Abstract :
The aim of this study was to evaluate the impact of organizational identity and organizational culture on organizational citizenship behavior. The statistical population included all directors, deputies, heads and experts of Tehran Education Administration during the years 2014-15, totaling 500 people, from among whom 217 were selected as the research sample, based on Morgan table and through the use of random stratified sampling technique. For data collection, Cheney standard questionnaire of corporate identity, Robins’ organizational culture questionnaire, and Podsakoff’s questionnaire of organizational citizenship behavior were used. For descriptive statistics and frequency, SPSS software was used, and for inferential statistics, Smart PLS was applied. In the present study, the confidence coefficient was 95%. The findings showed that organizational identity and organizational culture have a significant positive effect on creating organizational citizenship behavior. The results indicated that organizational identity organizational culture have the greatest impact on "conscientiousness" dimension and the least impact on "respect" dimension of organizational citizenship behavior. Obtaining the value of 0.735 for GOF shows that the overall fitness of the model is acceptable and on the continuum ranging from weak to average to strong, it is on the strong side.
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- Raub, S. (2008), Does bureaucracy kill individual invtiativer? The impact of structure on organization citizenship behavior in the hospitality industry, International .Journal of Hospitality Management ,Vol 27.Pp:179-186.
- Robbins, Stephen P. (1989), Essential of Organizational Behavior, eighth edition, Prentice.
- Wiliams, L. (1991), "Relationship support activities, community, commitment and voluntary behavior in online communities". International Journal of Internet Marketing and Advertising,Vol 1
_||_- Soleymani, E. (2013), “The Role of Organizational Identity in Prognosis of Organizational Citizenship Behavior in Razavi Islamic University and Khayyam University of Mashhad.”, Journal of Social Sciences, V 2.
- Safavi, R. (2013), “ The Relationship between Organizational Identity and Organizational Citizenship Behavior”, Second National Conference on Accounting, Financial Management and Investment, Ghorghan, Academic and Professional Association of Golestan Managers and Accountants.
- Niyaz Azari, K., Taghvayi Yazdi, M. (2010), “Organizational culture in the third millennium”, Shive Publication.
- Albert S, Whetten DA. Organizational identity and identification: charting new waters and building new bridges. Academy of Management Journal.1985;7-25:13
- Bienstock, C., DeMoranville, C.W., and Smith, R.K. (2003), " Organizational citizenship Behavior and Service Quality", Journal Of Services Marketing, Vol, 17, Pp: 378
- Boers , B. & Nordqvist , M (2012), Understanding Hybrid-Identity Organizat ions: The Case of Publicly Listed Family Businesses, International Studies in Entrepreneurship,15,251-269
- Cheney G. (1983), on the various and changing meanings of organizational membership: a field study of organizational identification. Communication Monographs, Vol 50 (4). Pp:342
- Cohen & Spector. (2001), "The role of justice in organizations". Organization Behavior and Human Decision Processes, Vol(86).p.24
- Dhalla, R. (2008), The influence of organizational identity, image and reputation on organizational strategic responses to institution pressure. Dissertation submitted partial fulfillment of the requirement for the degree of doctor of education in the college of education in the colleg e of education at the york university.Torento University. Journal of managerial psychology, Vol. 19.P.44.
- Fehsenfeld, C. (2010), Founders' sensemaking and sensegiving behav iors effect on the organizational identities of new charter schools. Boston in partial fulfillment of the requirements for the degree of doctor of education.University of Massachusetts.
- Hofstede, Greet (1980) ,culture’s consequences. Lindon: sage.
- Hourse, L. & Loy.D (2001),"The effects of job embeddings on organizational citizenship, job performance, volitional absences, and voluntary turnover". Academy of management Journal. Vol 47.P.52
- Mael F, Ashforth B. Alumni and their alma mater: a partial test of the reformulated model of organizational identification. J Organ Behav 1992; 13:103-23.
- Marcozi, A .(2002), "Organizational behavior" Journal psychology of management. Vol 45.Pp:35.
- Morelli, M. (2009), Who we are is what webrew: An inverstigation of the relationship between shared organizational identity beliefs and perception of coordination and communication in a canadian microbrewery. Presented in Partial Fulfillment of the Requirements For the Degree of Master of Science in Administration. Concordia University Montreal, Q uebec, Canada.
- Organ, D. W., & Ryan, K. (2001), A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behaviors. Personnel Psychology, Vol, 48 (4). Pp: 775-802
- Podsakoff, P. M., Mackenzie, S. B., Paine, J. B., and Bachrach D.G.,(2000),"Organizational Citizenship Behaviors: A Critical Review of The Theoretical and Empirical Literature and Suggestions for Future Research".Journal of Management, Vol26, (3). Pp: 513–563
- Puusa A. Conducting Research on Organizational Identity. Electronic Journal of Business Ethics and Organization Studies. 2006; 11(2).P.123
- Raub, S. (2008), Does bureaucracy kill individual invtiativer? The impact of structure on organization citizenship behavior in the hospitality industry, International .Journal of Hospitality Management ,Vol 27.Pp:179-186.
- Robbins, Stephen P. (1989), Essential of Organizational Behavior, eighth edition, Prentice.
- Wiliams, L. (1991), "Relationship support activities, community, commitment and voluntary behavior in online communities". International Journal of Internet Marketing and Advertising,Vol 1