Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company)

Subject Areas : Business Management

Mehdi Basirat ¹ , Saheb Imani ² , Mansour Zanejhad ³ , Amer Dehghan Najmabadi ⁴

1 - Faculty Member (Assistant Professor) Islamic Azad University, Khouzestan Science and Research Branch, Ahvaz, Iran
2 - MSc, Business Administration, Islamic Azad University, Gulf International Center, Khorramshahr, Iran
3 - Professor of Economics, Shahid Chamran University, Ahwaz, Iran
4 - Ph.D. Student, Entrepreneurship Management, Entrepreneurship Faculty, University of Tehran

Received: 2016-01-26 Accepted : 2016-01-26 Published : 2015-03-21

Keywords: Organizational Commitment, Entrepreneurial Orientation, internal marketing, Aghajari Oil and Gas Operating Company,

Abstract :

The present study evaluates the effect of internal marketing on organizational commitment with an emphasis on the mediating role of entrepreneurial orientation.  The study is an applied research from the viewpoint of the purpose,a descriptive-causal one from the standpoint of data collection,and a quantitative one from the viewpoint of the type of the gathered data (questionnaire). The statistical population includes the headquarter offices of Aghajari oil and gas operating company,from which 100 people were selected as the research sample through the use of stratified random sampling method and Cochran formula.The data were analyzed by structural equation modeling(SEM)method,using partial least squares (PLS) approach as wellas Smart PLS software. The results indicate the significant positive effect of internal marketing on organizational commitment, the effect of internal marketing on entrepreneurial orientation, and ultimately, the effect of entrepreneurial orientation on organizational commitment.

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