Evaluating Supply Network Efficiency by Using Social Networks Analysis (Case Study: Tractor Motor Manufacturing Company)

Subject Areas : Business Management

Morteza Mahmodzadeh ¹ , Amir Laleh ²

1 - Azad University, Islamic Azad University, Department of Management, Tabriz, Iran
2 - Islamic Azad University, East Azarbaijan Research Center, Young and Elite Research Club, Tabriz, Iran

Received: 2013-12-19 Accepted : 2014-06-19 Published : 2014-09-23

Keywords: Supply network, Network complexity, Supply risk, Social Networks Analysis, Structural rupture,

Abstract :

The Supply network Viewpoint obliges the companies to expand theScope and network of their business activities that need management. Thecomplexity of these activities has increased with the globalization of thenetworks and the geographical diversity of the participants and customers ,so their management has become more difficult . During the past yearsnumerous researches have acknowledged the inefficiency of the previousmethods in studying the complexity of supply chain as well as their inabilityin identifying the presence of suppliers on various layers of supply networkand have emphasized the necessity of using social networks analysis instudying the complexity of supply chain . The present article has surveyedthe supply network of Tractor Motor Manufacturing company by usingsocial networks analysis method and has come to the conclusion that thisnetwork contains several structural ruptures , that Motor Manufacturingcompany possesses a high level of bargaining against suppliers , and that thenetwork has a low innovative power.

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