Investigating and Identifying some Factors Effective on the Development of Women's Sports Marketing in West Azerbaijan Province

Subject Areas : Business Management

Mohammad rahim Najaf zadeh ¹ , Farkh lega Njafzadeh ² , Mehdi Rostami ³ , Jhela Morseli ⁴

1 - Academic Member (Assistant Professor) Department of Sport Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2 - Master of Physical Education and Modarres, Ahar Branch, Islamic Azad University, Ahar, Iran
3 - Master of Science in Physical Education and University instructor
4 - Master of Educational Planning and Education Secretary of Tabriz Region

Received: 2011-08-09 Accepted : 2012-03-13 Published : 2012-05-21

Keywords: Marketing, Sport marketing, Women&#039, s sports marketing, Women&#039, s sports,

Abstract :

The purpose of the present study was to identify and assess some factors affecting the development of Women's Sports marketing in WestAzerbaijanProvince from the viewpoint of the managers of Women's Sport clubs as well as the experts and managers of the physical education offices in WestAzarbaijanProvince. The statistical population consisted of the managers and coaches of Women's sports clubs (60 people) and managers and experts of the physical education offices in WestAzarbaijan Province(50 people), (N=110). The research tools was a questionnaire comprising 45 closed questions, the validity and reliability of which had already been confirmed (α=0.95). The results of factor analysis of the data indicated that 11 factors (sponsorship, place management and distribution channels, product management, process management, pricing management, the powers governing the markets and media, physical evidence, public relations management, motivational factors, the expectations of spectators and fans, and validation of teams) were the most important factors affecting the development of women's sports marketing in West Azerbaijan Province. It is necessary that the attention and investment of the head office of physical department as well as the managers of women's sports clubs and sports marketers of the province by focused on these areas.  

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