Critical Success Factors in Implementing Organizational Strategies: A Case Study

Subject Areas : Business Management

Farajollah Rahnavard ¹ (Associate Professor, Institute of Management and Planning, Management Department, Tehran, Iran. F)
Roghayeh Fathi ² (Master of Arts, Aras International Campus, University of Tehran, MBA Management Group, Tehran, Iran)
Taher Roshandel Arbatanh ³ (Associate Professor, Tehran University, Media Management Group, Tehran, Iran)

Received: 2013-08-23 Accepted : 2014-01-28 Published : 2014-05-22

Keywords: Organizational Culture, Organizational Structure, Strategy Implementation, Alignment, Empowered Human Resource,

Abstract :

Supposing that senior management has formulated an appropriate organizational strategy in the light of environmental analysis and strategic direction of an organization, there is still a key question regarding its successful implementation. East Azerbaijan Broadcasting has spent a lot of money and time to formulate its organization strategies, but at the implementation stage has faced serious barriers, and its strategies have not been put into practice yet. A literature review and a number of interviews were used to identify twenty three key contingency factors that influence successful implementation of strategy among public sector organizations. A survey was administered to 223 employees in East Azerbaijan Broadcasting. The data were analyzed using factor analysis. The study only explores the perceptions of employees regarding critical success factors for strategy implementation. The results indicate that organizational structure, organizational culture, managerial control, empowered human resource, adequate financial resource, rewarding system, and vertical alignment of strategic levels are the key factors to address factors influencing strategy implementation. The model explains 59 percent of the variance in strategy implementation, which is a suitable model in this regard.  

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