Evaluation of the Effectiveness of Insurance Branches Using Data Envelopment Analysis (DEA) (Case study: Branches of Insurance Company in the Southern Provinces of Iran)

Subject Areas : Business Management

Mahmood Dniyali dah hooz ¹ (Faculty Member (instructor) Islamic Azad University, Izeh University, Ph.D. Student of Business Management, University of Isfahan)
Saede Ketabi ² (Associate Professor, Isfahan University, Isfahan-Iran)

Received: 2012-09-18 Accepted : 2013-03-14 Published : 2013-03-21

Keywords: DEA, Performance Measurement, Iran insurance branches,

Abstract :

Evaluation of the effectiveness of organizations has always been the concern of researchers. Hence, over the years numerous techniques for doing this have been proposed and used. One of the techniques that is widely used in various research areas and a high proportion of related scientific evaluation is data envelopment analysis (DEA). Besides, the insurance industry as a growing industry in the country has attracted the attention of researchers and administrators. Among the various issues in this area is the problem of performance evaluation and performance indicator. Because of the small amount of performance and its comparison in various branches and units, we can investigate different procedures in increasing the efficiency of the insurance branches and the steps taken to improve it. This study uses data envelopment analysis to measure the efficiency of insurance branches and after recognizing the efficient and inefficient offices by using technical tools, we have introduced the factors that are responsible for inefficiency of ineffective branches and finally we have presented some practical solutions to improve the performance of the insurance units.  

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