Investigating the Relationship between Customer-orientation Norm of Total Quality Management and Meyer-Allen’s Organizational Commitment (Case study: Islamic Azad University-Izeh Branch)

Subject Areas : Business Management

Mahmood Danyali Dehhoz ¹ , Ayuob Mardani ² , Manuchehr Ansari ³ , Hossein Rahmany Youshanlouei ⁴

1 - Ph.D. in Business Administration / Faculty Member, Department of Management, Izeh Unit, Islamic Azad University, Izeh, Iran
2 - Instructor of Education Department, Izeh Branch of Islamic Azad University, Izeh, Iran
3 - Associate Professor, Department of Business Administration, University of Tehran
4 - Islamic Azad University, Salmas Branch, Young Researchers Club, Salmas-Iran

Received: 2010-11-09 Accepted : 2011-07-10 Published : 2011-11-22

Keywords: Organizational Commitment, Total Quality Management, Customer management, Norm commitment,

Abstract :

The main purpose this research is to study the customer-orientation management index and its relationship with organizational commitment in Islamic Azad University, Izeh Branch. One of the fundamental hypothesizes of this study is existence of a meaningful relationship between the customer management index and organizational commitment in Islamic Azad University, Izeh Branch. The statistical populations consists of all the official employees and full-time faculty members of the Islamic Azad University, Izeh Branch, and the research sample includes 114 subjects selected by using stratified random sampling. In order to collect the data, a researcher-devised questionnaire of total quality management with the reliability of 0.955 and Meyer- Allen’s organizational commitment questionnaire were used. The statistical t-tests of independent groups, the t-tests and correlation coefficient were to analyze the data. The results indicate that there is a significant relationship between customer management and the employees’ and professors’ emotional commitment, between customer management and and the employees’ and professors’ rational commitment, and between customer management and the employees’ and professors’ norm commitment in the Islamic Azad University of Izeh.

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