Investigating the Effect of Intra-Organizational Characteristics on Competitive Advantage in Knowledge-Base Organizations Active in Lorestan Science and Technology Park: the Mediating Role of Entrepreneurial Marketing

Subject Areas : Business Management

Leila Yarahmadi ¹ , Mohsen Aref Nezhad ² , Hojjat Vahdati ³

1 - Msc, Department of Business Management, Faculty of Economics and Administrative Sciences, Univercity of Lorestan, Lorestan, Iran
2 - Assistant Prof, Department of Business Management, Faculty of Economics and Administrative Sciences,Univercity of Lorestan, Lorestan, Iran.
3 - Associate Prof, Department of Business Management, Faculty of Economics and Administrative Sciences, Univercity of Lorestan, Lorestan, Iran.

Received: 2022-04-30 Accepted : 2022-07-05 Published : 2023-03-21

Keywords: Competitive Advantage, Knowledge-Based Companies, entrepreneurship marketing, intra-organizational characteristics,

Abstract :

In today's complex environment, the success of organizations requires the acquisition of competitive advantage; the benefits of intra-organizational characteristics effectively determine the competitive success of an organization.  Knowledge-based organizations, which play an important role in generating wealth and added value in a society, must keep pace with emerging changes in the new environment of the organization and strive to gain a competitive advantage in this competitive environment.  In the present study, the effect of intra-organizational characteristics on competitive advantage with the mediating role of entrepreneurial marketing in knowledge-based organizations active in Lorestan Science and Technology Park has been investigated.  The research method in this study is descriptive-survey and applied. The intended population was 120 experts of knowledge-based organizations active in Lorestan Science and Technology Park from among whom 92 experts were recruited through random sampling based on Morgan Table.  The data were collected using a standard questionnaire whose reliability was measured by Cronbach's alpha and its combined reliability and validity were measured by convergent method.  Structural equation modeling approach and Smart PLS software were used to analyze the data.  The results indicate that the characteristics within the organization (cooperation competence, administrative mechanism, organizational support, planning flexibility, planning time) both directly and indirectly, through entrepreneurial marketing, affect competitive advantage.

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