Evaluation the Dimensions of Creative City Realization in the Context of Metaverse (Case Study: Tabriz Metropolis)
Saied Jaffari namvar
1
(
PhD Department , Department of Geography and Urban Planning, Marand Branch, Islamic Azad University, Marand, Iran
)
Hossein Nazmfar
2
(
Professor, Department of Geography and Urban Planning,Islamic Azad University Marand branch, Marand, Iran
)
Ibrahim Taghav
3
(
Assistant Professor, Department of Geography and Urban Planning, Marand Branch, Islamic Azad University, Marand, Iran
)
Keywords: Creative City, Smart City, Metaverse, Structural-Interpretive Modeling, Tabriz Metropolis,
Abstract :
Innovation and creativity play a crucial role in driving economic growth. The advancement of the metaverse technology enhances existing technologies and fosters communication and interaction between real and virtual realms. This technological innovation significantly impacts various aspects of life, including philosophy, culture, society, and economic governance, as it integrates into the framework of the creative city. The objective of this study is to assess the dimensions of establishing Tabriz as a creative city within the metaverse context. The research methodology is characterized as applied-developmental in purpose and descriptive-analytical in approach. To ascertain the relative importance of research components, 20 experts were consulted using the preferential weighting evaluation ratio algorithm (SOARA). The weights of indicators and sub-indices were determined and ranked utilizing the Aras Gray analytical model. The expert opinions on indicators related to talent, technology, diversity, tolerance, and local assets and facilities were analyzed to evaluate Tabriz's progression towards achieving creative city status. Based on the Aras Gray technique, regions 5, 8, and 10 were identified as the most optimal choices, while regions 6 and 9 were deemed less ideal. The final weights derived from the linear model using Lingo software indicated that talent indicators held the highest weight at 0.401, followed by technology at 0.285, tolerance at 0.096, and infrastructure and local assets at 0.067, signifying their significance as key indicators for establishing Tabriz as a creative city in the metaverse.
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