Investigating the Impact of Using Viral Marketing on the Development and Design of a Political Marketing Model (Study Case: Elections of the Islamic Consultative Assembly in the Tenth and Eleventh Terms)

Subject Areas : Political and International Researches Quarterly

Received: 2021-03-02 Accepted : 2021-03-02 Published : 2021-02-19

Keywords: Marketing, Viral marketing, Parliamentary Elections,

Abstract :

Saba bakhshayesh ardestani [1] Abolfazl Danaei *[2] Farshad Faezi Razi [3] Abstract Viral marketing is one of the new marketing techniques that by providing solutions can help political activists and reduce the cost of advertising to increase its effectiveness, which has a good effect on the delivery of political messages. The present study was conducted with an interdisciplinary approach in two areas of marketing and politics to present a viral recovery model in the Iranian Parliamentary election in the tenth and eleventh terms. This research was conducted qualitatively and using the Foundation's data theory. Ten members of parliament were selected to be interviewed. The main question is to answer the question: What will be the viral recovery model in the elections of the Iranian parliament in the tenth and eleventh terms? The positive effect of the results is the use of viral marketing in the election campaign and the creation of a strong polar atmosphere to increase participation in the election to gain a successful and fruitful victory. [1]- PhD Student Department of Business Management, Semnan Branch, Islamic Azad University, Semnan, Iran, [e-mail] [2] Assistant Professor of Department Media Management, of Geography, Semnan Branch, Islamic Azad University, Semnan, Iran, Corresponding Author, [e-mail] [3] -Associate Professor of Department Industrial Managemen, Semnan Branch, Islamic Azad University, Semnan, Iran, [e-mail]