The Impact of Supply Chain Information Exchange and Quality Management Practices on Market Share Performance (Case Study: Small and Medium Manufacturing Companies)

Subject Areas : Production Management

Seyed Hassan Zabeti asl ¹ , Ebrahim Ali Razini ² , Hassan Solimani ³ , Hamidreza Saadat Amiri ⁴

1 - Department of industry management,karaj, Sama Deputy of Karaj Branch
2 - Department of Industrial Management,Faculty of Management,Islamic Aazad University,Karaj,Iran
3 - Sama Deputy of Karaj Branch
4 - Sama Deputy of Karaj Branch

Received: 2022-04-22 Accepted : 2022-06-22 Published : 2022-02-20

Keywords: small and medium enterprises, Quality Management, Market share, supply chain information exchange, supplier specific investment,

Abstract :

Small and medium enterprises make up more than 75% of urban job opportunities and more than 50% of national financial income. Considering the importance of information exchange as the main mechanism of supply chain coordination for senior managers of small and medium enterprises in Iran, research The present study of 61 small and medium-sized domestic manufacturing companies seeks to examine the relationship between supply chain information exchange and market share by considering indicators such as quality management practices and supplier-specific investment. The purpose is practical and descriptive-survey in terms of how to collect data. The statistical population consists of CEOs, production managers, supervisors and department managers of manufacturing companies. For this purpose, managers and supervisors who were familiar with the supply and quality management chain with more than 5 years of experience were selected. Data collection tool from It was a questionnaire that was done by library and field methods. The evaluation of the model was done in two levels of measurement model and structural model using smartPLS software. The results indicate that the supply chain information exchange has a significant positive effect on quality management practices and supplier-specific investment. The results also show that supplier-specific investment has more impact on supply chain information exchange than quality management practices. Finally, the impact of market share performance on quality management practices is greater than the specific investment of the supplier.