Provide modeling strategies for creating resilience of sports businesses in Corona

Subject Areas :

کاظم  چراغ بیرجندی ¹ (مدیر گروه تربیت بدنی، دانشگاه آزاد اسلامی واحد بیرجند)
مهلا  مویدی مقدم ² (دانشجوی کارشناسی ارشد، مدیریت ورزش، دانشگاه آزاد اسلامی واحد بیرجند)

Received: 2021-07-30 Accepted : 2022-04-27 Published : 2022-08-23

Keywords: " empowerment", "resilience", "Sports Businesses", "Sports Clubs", "Crisis Management",

Abstract :

The purpose of this study was to present a model of strategies for creating resilience of sports businesses in corona. The approach of the present study is qualitative and theme analysis was used to design the model and exploratory interview was used to collect data. The statistical population consists of sports business owners (sports clubs). Due to the importance of the research topic, sampling of snowball chains has been used and the number of samples for interviewing is 10. To determine the validity of the study, acceptability, transferability and verifiability were used and its reliability was determined by agreement between the two coders as 0.88.The results show that strategies such as, innovation and continuous learning, for the resilience of sports businesses. Networking, marketing, crisis management, behavioral skills, and strategic and entrepreneurial thinking are effective, which can be examined in two macro dimensions: empowerment and entrepreneurial capacity building, so it is recommended that sports club owners be able to Coronas will survive and even become profitable as a result of the above factors will see the business boom.

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