The Investigation of Implementation the Strategy Map of Balanced Scorecard in Two Iranian Organizations

Subject Areas : Futurology

M. Alvandi ¹ , F. Ameli ²

1 - ندارد
2 - نویسنده مسئول یا طرف مکاتبه

Received: 2009-01-11 Accepted : 2009-03-04 Published : 2010-03-21

Keywords: Balanced Scorecard, Strategy map, Case-study, Iranian organizations,

Abstract :

From 1992,There have been discussions about the problems of implementation of financial indexes forperformance evaluation, Also the measurement of intangible assets and eliminate the gap betweendefinition and implementation of strategy, have interested the managers to consider the balancedscorecard and strategy map.This article investigates strategy map and its outcomes and challenges in two Iranian organizations.The Case study method and interview tool were selected for this applied research as researchmethodology.The samples in this research are two Iranian organizations that have applied this tool.The results indicate that implementation of strategy map, has helped organizations to empower teamworking and align organizational, informational and human capital with the organization strategies.In spite of some cultural and managerial problems, deploying this model has helped organizationaldevelopment.