Export Market Orientation as a strategy of international organization’s success with inter organizational relationship approach

Subject Areas : Futurology

Mahsa Sadat Marashi ¹ , Abdolrahim Rahimi ²

1 - Department of Business Management, College of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran (Corresponding Author )
2 - Professor assistant, Department of cultural Management, College of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2016-09-27 Accepted : 2017-01-08 Published : 2017-05-22

Keywords: Inter-organizational relations, Export Market Orientation, Export performance,

Abstract :

This study is about Export Market Orientation as key of international organization’s success with inter organizational relationship approach. Inter organizational relationships can help companies to use their maximum strengths to appear better products, services and new ideas. Success of active companies depends on the organization’s strategic orientation and this success is related to market-orientation. In this research, we try to express the impact of interorganizational relationships on export market orientation and export performance. Statistical data of the research are collected by questionnaire which distributed among the export managers and experts in macaroni exporter Companies in Iran. The techniques of confirmatory factor analysis and the technique of structural equations modelling are used. Results show that inter organizational relationships have a positive effect on export market orientation and export performance. Inter-organizational relationships are motive forces for market oriented behavior in organization. Organization must concentrate on these relations to improve their performance.