Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
Subject Areas : Futurology
1 - ندارد
2 - ندارد
Keywords: Banner, Background, Online Ad, Colour, click-through, Online Consumer Behaviour,
Abstract :
In the hazardous environment of contemporary business, online ventures need to predict the performance oftheir websites; where everything can be gauged in terms of their audience's behaviour in reaction to onlineexposure. Designing interfaces without having a good conception of website components is just a leap in thedark. Intuitive drawing up a patchwork of fonts, words, images, sound, animations, colours, functional parts,etc. may not always bear the exquisite fruit. Nor does ad hoc imagination with trial and error unfailingly letthis merry-go-round go round. Designers need to enjoy guidelines which can't lead them on!Colour is the first factor we focused on, from a log file analysis point of view; to be continued by other ringsof the chain, hopefully moving towards a comprehensive online consumer behaviour model.