Factors influencing organizational effectiveness from the perspective of corporate social responsibility

Subject Areas : Futurology

Reza Navidi Nekoo ¹ , Khosro Arianfar ² , Hani Honarmand ³ , l Nozari ⁴

1 - کارشناسی ارشد مدیریت بازرگانی دانشگاه تهران
2 - کارشناسی ارشد مدیریت بازرگانی دانشگاه علامه طباطبایی
3 - کارشناسی ارشد مدیریت اجرایی دانشگاه آزاد اسلامی واحد علوم و تحقیقات
4 - دانشجوی کارشناسی ارشد مدیریت شهری دانشگاه آزاد اسلامی واحد علوم و تحقیقات

Received: 2012-07-23 Accepted : 2012-10-10 Published : 2015-08-22

Keywords: Corporate social responsibilit, organizational effectiveness, cooperative&#x0D, &#x0D, companies,

Abstract :

Corporate Social Responsibility (CSR) is not just for social specialists or large-scalecompanies, all business leaders and managers must understand why they are engaged in CSR.The objective of this study is to measure Corporate Social Responsibility and investigate itseffects on Organizational Effectiveness (OE) in cooperative companies in TEHRAN province.For this purpose, a sample of 388 customers of 4 cooperative companies was randomly selectedand gathered data was analyzed.The findings of our research based on Pearson correlation CO-efficiency show that there is ameaningful relationship between CSR and OE. Among the OE attributes, customers image andstaff morale have most relationship with CSR.