Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi

Subject Areas : Futurology

Ahmad Borumand Kakhki ¹ , Hamed Davari ² , امیرناصر اخوان ³

1 - پژوهشگر / بنیاد توسعه فردا
2 - پژوهشگر
3 - عضو هیئت علمی دانشکده مدیریت، علم و فناوری دانشگاه صنعتی امیرکبیر (پلی تکنیک تهران)

Received: 2016-04-07 Accepted : 2016-09-12 Published : 2017-11-22

Keywords: Cultural Servicing, futures studies, Scenario Development, Islamic Advertising and Commun, Astan Quds Razavi,

Abstract :

In 1394, Research and Planning Management of Islamic Advertising and Communication Department of Astan Quds Razavi in ​​order to their inherent missions had defined a research project about the future of its own cultural services. In this regard, futures studies expert team was formed and they selected scenario development method (GBN) as a favorable futuristic planning. So library and field studies concluded by huge volumes of baseline studies, review of dozens of articles and administrative documents in addition to interviews. After recognizing key elements and driving forces, experts accredited these factors by their interactions in four specialized PEST panels, and potential defects were resolved. Then researchers identified two elements of "economic situation" and "cultural integrated management" as critical uncertainties and constructive scenario development axes based on the findings and Cross Impact Analysis. We have been considered level of integrated management (organizational and more broadly) and caused to describe total six inductive scenarios including preferable, probable and possible ones. Meanwhile guidance indicators and advices were described in order to make fields to shape better decisions and policies besed on Astan Quds Razavi vision.