Developing a corporate foresight model (Case study: Export Management Companies)

Subject Areas : Futurology

sohail dadkhah ¹ , rohollah bayat ² , safar fazli ³ , einollah keshavarz ⁴ , aboalghasem ebrahimi ⁵

1 - PhD Student, Future Studies, Imam Khomeini International University (IKIU) (Corresponding Author) [e-mail]
2 - future studies departmant, faculty of social sciences, Imam Khomeini International University (IKIU)
3 - future studies departmant, faculty of social sciences, Imam Khomeini International University (IKIU)
4 - future studies departmant, faculty of social sciences, Imam Khomeini International University (IKIU)
5 - management department, faculty of management,economic and social sciences, Imam Khomeini International University (IKIU)

Received: 2018-02-07 Accepted : 2018-11-18 Published : 2019-01-21

Keywords: Export Management Company, Foresight, Entry into International Markets, Corporate Foresight,

Abstract :

Objective evidence in the field of corporate foresight research suggests that companies and organizations are still suffering from a lack of a framework for facing future economic conditions and ensuring that all relevant external changes are relevant and appropriate responses are presented. This research aims to develop the capabilities of corporate foresight and the successful use of foresight activities in companies to enter the global markets to examine the capacities of the two areas of knowledge of corporate foresight and international marketing. The research method has two main parts. First, through the qualitative research method, theoretical foundations are analyzed and analyzed. In the second part, the modeling is based on the modeling of the interpretative structure, explained and analyzed. The statistical population of this research is futurists experts and managers of active export management companies. Sampling method is a targeted sampling method. The findings suggest that the proposed framework, utilizing the capacities of the two fields of corporate foresight and international marketing planning, can be combined with the integration of prospecting and strategic planning approaches and the issue of entry into international markets Analyzes future scenarios in this area and facilitates the formation of a strategy to ultimately improve the ability of companies to deal with discontinuous changes and reduce the uncertainty of companies, especially export management companies.