Identifying and Ranking Future Strategies for Commercialization of New Technologies in Innovative Knowledge Companies

Subject Areas : Futurology

Abdolrasul Karimi Yazdi ¹ , Mohammaad Haghighi ² , Tahmineh Nategh ³

1 - Departmant Of business management، Shahrood Branch، Islamic Azad University، Shahrood، Iran
2 - Associate Professor of Marketing Management, University of Management, Tehran University, Tehran, Iran
3 - Assistant Professor of Human Resources Management, Shahroud Unit, Islamic Azad University, Shahrood, Iran

Received: 2019-06-25 Accepted : 2019-07-22 Published : 2021-05-22

Keywords: Ranking, Future Studies, Commercialization Strategies, Innovative Knowledge Companies,

Abstract :

In recent years, with the crystallization of a knowledge-based economy, the birth of student companies for the synergy between science and wealth, the development of high-value new technologies and its commercialization in the direction of the growth of the growing economy. It had it. The achievement of the goals set for the knowledge society companies will not be achieved except by designing and implementing long-term and effective strategies. Accordingly, the purpose of this research is to identify the future strategies of commercialization of modern technologies in start-up knowledge-based companies and their ranking based on descriptive-exploratory studies and applied approach. The statistical population of the study consists of academic experts and knowledge managers active in the emerging technology companies in the field of information technology. The statistical sample was selected through a purposeful judiciary method of 15 people. Data collection was done using library and field methods (semi-structured interview with experts and expert questionnaire). To analyze the data in the qualitative stage, the method of the topic analysis and in the quantitative phase, a multi-criteria decision making approach is used with the method of gray number theory. Finally, the results of the topic analysis led to identifying five main strategies and 16 sub-strategies, and based on quantitative results, the priority of commercialization strategies included effective management of intellectual property rights, improving the relationship of knowledge-based enterprises with industry, reforming the management system in companies Nurture, culture, and increase the effectiveness of the role of sovereignty of the state.