Designing a model of a smart reverse supply chain strategic in the rubber industry with a mixed approach
Subject Areas :
Shiva Sadat Moosavipur
1
,
Mahmood Modiri
2
*
,
Kiamars Fathi
3
,
Gholamreza Hashemzadeh khorasgani
4
1 - Department of Industrial Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.
2 - Department of Industrial Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.
3 - Islamic Azad University South Branch
4 - Department of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran. Computer
Keywords: strategic supply chain, reverse logistics, smart technology, rubber industry.,
Abstract :
Objective: To design and validate a strategic model for a smart reverse supply chain in the tire industry by identifying key dimensions and analyzing their relationships.
Research Methodology: A mixed-method approach (qualitative-quantitative) was used. The qualitative phase employed hybrid content analysis and Fuzzy DEMATEL (15 experts), while the quantitative phase used Structural Equation Modeling (272 experts).
Findings: The final model consists of 5 dimensions and 17 criteria. “Strategic Intelligence” was identified as the most influential dimension, having a positive and significant impact on other dimensions (infrastructure, logistics, information integration, and strategic collaboration)
Originality/Scientific Value Added: This research provides a validated, hybrid model that serves as a strategic roadmap for implementing a smart reverse supply chain in the tire industry, emphasizing the central role of strategic intelligence as the main driver of success.
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