Comparison of the mixed of marketing academies with volleyball clubs in Tehran province

Subject Areas : Innovation in Sports Management

Zynalabedin Fallah ¹ , Bahman Tayebi ² , Mohammad Armin ³

1 - Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran.
2 - Department of Physical Education, Golestan University, Gorgan, Iran
3 - Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran

Received: 2022-12-11 Accepted : 2023-02-27 Published : 2022-03-21

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Abstract :

The purpose of this study was to investigate and compare the mixed of marketing academies with volleyball clubs in Tehran province. The study population included all volleyball athletes who were in volleyball clubs and academies, whose number was estimated based on statistical inquiries from the Tehran Province Volleyball Board and the Tehran Province Sports Medicine Board based on the sports insurance card of more than fifteen thousand people. The statistical sample was determined based on Morgan table 384 people but in the end 403 people participated in this study by simple cluster class sampling method. A modified marketing mixed questionnaire (Moghimi, 2009) was used to collect data. The results showed that most of the subjects were adolescents in terms of age. Most respondents (53%) had one year of exercise history. 3% of respondents were members of the national team. Other results showed that according to the respondents, all four components of sports marketing (volleyball product, service price, place of service, advertising in academies have a more appropriate level than clubs). results of this research can help in planning appropriate strategies while informing officials, practitioners and managers of volleyball halls.