kambiz shahroodi Articles List

List of Articles kambiz shahroodi

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1 - Predicting Customer Churn in the Insurance Industry: Identifying the Influential Factors
samaneh soltani Lifshagerd Kambiz Shahroodi Ebrahim Chirani

Iran insurance industry has recently faced with various problems regarding fluctuations in profitability, portfolio composition, the rate of loss, the rate of penetration, retention and satisfaction of insurers and market share, due to presence of numerous insurance com More

Iran insurance industry has recently faced with various problems regarding fluctuations in profitability, portfolio composition, the rate of loss, the rate of penetration, retention and satisfaction of insurers and market share, due to presence of numerous insurance companies in the competitive market. As a result, insurer maintenance has become a major goal for most of the insurance companies. Since in the insurance industry, like many other industries, the cost of searching for new insurers is far more expensive than retaining the current insurers, it is essential to identify the factors that drive insurers to churn. The purpose of this study is to investigate the literature and research background in the field of customer churn, which ultimately leads to identifying and classifying “influential factors in predicting customer churn in the insurance industry”. A systematic literature review method is used to collect and review previous studies by integrating automated and manual search strategies of all the related research articles in this field, published for the period 1389 to 1398 for Persian articles and 2010 to 2018 for English articles. The research findings identified 85 factors that affect customer churn, specifically in the insurance industry. They are classified into four categories; the factors related to the insurer, the factors related to the insuree, product/service related factors and factors regarding the relationship between the insurer and the insuree. Manuscript profile
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2 - Designing a Business Marketing Model with a Social and Political Approach and Its Reporting Method
Hamidreza Teimouri Kambiz Shahroodi ali esmaelzadeh Farzin Farahbod

Business can be a viewed as an architecture for product, service and flow of information that includes a description of different business elements, their role, the potential advantages of each of these agents and their sources of income. Election is an important socio- More

Business can be a viewed as an architecture for product, service and flow of information that includes a description of different business elements, their role, the potential advantages of each of these agents and their sources of income. Election is an important socio-political phenomenon that is discussed from a business and a marketing perspective. The purpose of the present study is to design a political marketing model with emphasis on the 8th and 9th parliamentary elections. The research is descriptive; and in terms of purpose, it is applied. The statistical population in the qualitative section, includes policy experts, representatives of the Parliament, and in the quantitative section, includes students in political and social sciences and business management. The data collection tool in the qualitative part is interview, and in the quantitative part is questionnaire. SEM-PLS method is used for data analysis by Smart PLS3. The findings indicate that two factors influence political marketing strategies: the requirements for effective political orientation in the election competition and identifying the need of voting market. The outcomes of implementing it include designing the right product in accordance with core demands of the voting market, selling ideas/candidates and achieving votes and it is affected by considering the conditions and elements involved in the effective presence of political orientations in elections and assessment of target market needs. These lead to achieving proper vote rating and main goals in the voting market, through continuous monitoring of the environment and having influential marketing and publicity. Manuscript profile
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3 - Ranking of Competitive Power Components in Tejarat Bank Using Fuzzy TOPSIS Technique
Siamak Jafari narges Delafrooz Kambiz Shahroodi Yalda Rahmati

امروزه یکی از مهمترین مشکلات پیش روی سازمان‌ها، عدم توجه آنان به عوامل مؤثر بر توسعه توان رقابتی بوده و اغلب سازمان‌های داخلی، رویکرد مشخصی جهت سنجش این متغیر ندارند. بنابراین شناسایی عوامل مؤثر بر توسعه توان رقابتی، رتبه‌بندی و تمرکز بر مهمترین اجزای آن، می‌تواند بر مو More

امروزه یکی از مهمترین مشکلات پیش روی سازمان‌ها، عدم توجه آنان به عوامل مؤثر بر توسعه توان رقابتی بوده و اغلب سازمان‌های داخلی، رویکرد مشخصی جهت سنجش این متغیر ندارند. بنابراین شناسایی عوامل مؤثر بر توسعه توان رقابتی، رتبه‌بندی و تمرکز بر مهمترین اجزای آن، می‌تواند بر موفقیت حال و آینده سازمان‌ها تاثیرگذار باشد. در این تحقیق، مدلی برای سنجش توان رقابتی بانک تجارت ارائه و شاخص‌های آن، با استفاده از تکنیک تاپسیس فازی رتبه‌بندی شدند. ابتدا از طریق مصاحبه با خبرگان بانک تجارت، مدل اولیه تحقیق در سه بعد اصلی قابلیت‌های درونی سازمان (شامل مؤلفه‌های قابلیت‌های مالی، تکنولوژیک، مدیریتی و بازاریابی)، هوشمندی بازار (شامل مؤلفه‌های ایجاد هوشمندی و پاسخ به هوشمندی) و بازاریابی رابطه‌مند آنلاین (شامل مؤلفه‌های کیفیت تعاملات آنلاین، کیفیت محتوای وب‌سایت و کیفیت خدمات الکترونیک) به دست آمد. در ادامه با بکارگیری تکنیک تاپسیس فازی، شاخص‌های مدل رتبه‌بندی شدند که درنهایت «مهارت کارکنان در انجام امور محوله»، «توسعه فناوری‌های موجود» و «سودآوری» نیز به عنوان مهمترین شاخص‌های توان رقابتی انتخاب شدند. ضمن اینکه منابع ورودی نیز به‌عنوان مهمترین بعد انتخاب شد. Manuscript profile
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4 - Providing a customer portfolio management (CPM) model to improve customer relationship management (CRM)
ali akbar jafri Kambiz Shahroodi Seyed Mahmoud Shabgoo Monsef Narges Del Afrooz

The purpose of this descriptive-correlational applied study was to provide a customer portfolio management (CPM) model to improve customer relationship management (CRM). The statistical population in the qualitative section included 22 insurance executives and professor More

The purpose of this descriptive-correlational applied study was to provide a customer portfolio management (CPM) model to improve customer relationship management (CRM). The statistical population in the qualitative section included 22 insurance executives and professors who were selected by saturation and purposive sampling and in the quantitative section included all insurance customers in Tehran province from which 384 people were randomly selected by Cochran's formula. Data were collected in the qualitative section using interviews and in the quantitative section using questionnaires. The validity of the questionnaires was confirmed by expert opinions and their reliability was confirmed by Cronbach's alpha. Qualitative content analysis and structural equations with PLS2 software were used to analyze the data. The results showed that the dimensions of the model included customer motivation, customer value, organizational factors, customer experience, customer loyalty, and customer mental image and the model had a good fit. Manuscript profile

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List of Articles kambiz shahroodi