Banking industry in Iran as an essential component of the foreign exchange market plays a decisive role in the economy. Studies show that banking industry in Iran to achieve its strategic objectives, is on the verge of major changes. Many banks are studying and implemen More
Banking industry in Iran as an essential component of the foreign exchange market plays a decisive role in the economy. Studies show that banking industry in Iran to achieve its strategic objectives, is on the verge of major changes. Many banks are studying and implementing comprehensive strategy and financial firms. According to studies, every organization needed to change the business model to the capabilities and resources.In this study, using a mixed method, using interviews with 16 experts in Iranian banking industry banking capabilities required to change the business model is detected.Finally, by analyzing 176 questionnaires related resources required for this change is studied.
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