The purpose of this research is to provide a model for the development of green investment in smart production systems based on digital transformation in the automotive industry. In this research, using the targeted snowball method, the opinions of 20 experts were used.
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The purpose of this research is to provide a model for the development of green investment in smart production systems based on digital transformation in the automotive industry. In this research, using the targeted snowball method, the opinions of 20 experts were used. The process of data analysis was carried out in two stages, which includes the identification of factors affecting the development of green investment in smart production systems based on digital transformation in the automobile industry through interview tools and using thematic analysis and research model design. Using the questionnaire tool and interpretive structural modeling method. The results of the research showed that the final model of the research has six main levels, and the component of developing the model of green investment and smart production (branding, localization, assembly or joint production) is placed in the sixth level of the model. Therefore, it is necessary to start the development of green investment in production systems based on digital transformation with the mentioned factor in order to provide the ground for the realization of other factors at higher levels.
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