A Proposed Model For Cooperation Between The Bank Branches For Construction With Analytic Network Process And Zero One Goal Programming

Subject Areas : Financial Knowledge of Securities Analysis

ناصر حمیدی ¹ , رضا کشاورز جهانی ² , پروانه سموئی ³

1 - مسئول مکاتبات
2 - ندارد
3 - ندارد

Received: 2010-12-11 Accepted : 2011-08-11 Published : 2012-03-10

Keywords: Expectations of managers, Regional characteristics, Analytic Network&#x0D, &#x0D, Process, Zero One Goal Programming,

Abstract :

Nowadays, customer satisfaction has been considered as the most significantsubject in value production by many organizations. Among these, banks can behighlighted in which customer attraction, attainment and improvement of customersatisfaction are the essential factors of success in their competitive environments.Distribution method of branches is also an important issue which has considerableeffect on customer satisfaction. On the other hand, the resource shortage is asignificant concerns of customer oriented organizations which may occur on varioustimes and organizational structures. Relating to banks, it can be mentioned that theyhave continuously faced human and financial resource shortage for developing furtherbranches and providing distinctive services.This research deals with finding a desirable approach for selecting optimizedlocations of new branches for private banks to achieve customer satisfaction andmarket dominance in competition with their governmental counterparts. Meanwhile,the cooperation of various departments in private organizations will also beconsidered.In order to harmonize the dispersion of branches, this thesis was aimed to find newmethodology for future development of branches which can remarkably increase themarket share of private banks compared to the governmental section if used by allcomponents of private sector.