Investigating the Effect of Framing to Change Attitudes and Behaviors Towards Climate Chang

Subject Areas : Environmental Economics

Mojtaba Panahi ¹ , Zahra Dehghan Shabani ^{2 *}

1 - PhD Student, Department of Economics, Shiraz University, Shiraz, Iran.
2 - Associate Professor, Department of Economics, Shiraz University, Shiraz, Iran. * (Corresponding Author)

Received: 2021-09-18 Accepted : 2022-03-09 Published : 2023-01-21

Keywords: Climate Change, Behavioral economics, Cognitive bias, Framing effect,

Abstract :

Background and Objective: Today, one of the most important environmental problems is global warming and climate change. From the perspective of social psychologists and behavioral economists, environmental problems are more behavioral and cultural than the result of technological growth and the industrialization of societies. One of the most important causes of climate change problems is the existence of cognitive errors, or inconsistencies between the values ​​of individuals, organizations and institutions in relation to the environment and their actual behaviors towards the environment. Therefore, in this study, the effect of cognitive errors of the formatting effect, which includes two forms of profit or loss and distance, has been investigated on climate change issues. Material and Methodology: The quasi-experimental method was used to answer the questions and the required information was collected in the field through a questionnaire. The statistical population consisted of 280 students. Using random sampling and Cochran's formula, the sample of 160 people was selected. Findings: The results show that in relation to the outcome format, when information is provided in the form of harm to individuals, participants show more concern about climate change issues, so they are more inclined to change their behavior in order to improve the existing climate conditions and in the form of distance, the participants have shown more concern about the climate change of the local format. Discussion and Conclusion: Designing policies in the form of flip can make people aware of cognitive errors in the field of climate change and guide their behavior to reduce climate change.  

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