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Manuscript ID : JEST-1704-3493 (R1) Visit : 155 Page: 147 - 161

10.22034/jest.2021.25997.3493

Article Type: Original Research

Investigating the factors affecting the consumption of green products among the citizens of Khorramabad with the technique (SEM (

Subject Areas : environmental management

Hadith Pourjamshidi 1 , Hossein Mehdizadeh 2 , Zohreh Motamedinia 3

1 - MSc in Entrepreneurship Management. ٭(Corresponding Authors)
2 - Assistant Professor of Entrepreneurship Management and Rural Development
3 - PhD in agricultural education

Received: 2017-04-09 Accepted : 2017-05-03 Published : 2021-02-19

Keywords: citizen, SEM, Green Product, khoramabad,

Abstract :

The current study was carried out in the form of a survey aimed at identifying factors affecting the consumption of green products among Khoramabad citizens. The statistical population was the people of Khoramabad, out of which a sample of 386 individuals were randomly selected using multistage random cluster sampling. First, the city was divided into 8 blocks with respect to economics and culture, then a street was selected from each block, and finally all the street residents were studied. The data collection tool used in the study was a questionnaire designed by the researcher. Confirmatory factor analysis (CFA) was used to assess the reliability of the questionnaire’s variables. We attempted to develop a reliable model using structural equation modeling to explore factors affecting the consumption of green products in Khoramabad city. The results of this survey indicated that “price fitness” and “product quality” directly (r =0.35), consumers social responsibility directly (r = 0.23) and indirectly (r = 0.06), consumers “health orientation” directly (r = 0.23), “consumers’ environmental knowledge” indirectly (r = 0.08), and “product image” indirectly (r = 0.05) are associated with the consumption of green products. The final model explains 37% of the variance of green consumption. It also became clear that the coefficient of “health orientation” and “consumption of green products” among individuals with a history of foreign traveling and use of the Internet was higher.

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  1. Garza-Reyes, J., Winck Jacques, g., K. Lim,  m., Kumar, v., Rocha-Lona, l., 2014. Lean and Green – Synergies, Differences, Limitations,and the Need for Six Sigma. Internation.al Federation for Information Processing 2014. APMS 2014, Part II, IFIP AICT 439, pp. 71–81, 2014.
    2.
  2. Hopkins, e., 2006. Adaptive Learning Models of Consumer Behavior. Journal of Economic Literature classification numbers: C73, D11, D83, L13, M31.
    3.
  3. D'Souza, C., Taghian, M., Lamb, P., Peretiatkos,R., 2006. Green products and corporate strategy: an empirical investigation", Society and Business Review, Vol. 1 Iss 2 pp. 144 – 157.
    4.
  4. Ko, E., Hwang,Y., Young Kim, E., 2013. Green marketing' functions in building corporate image in the retail setting. Journal of Business Research 66 (2013) 1709–1715.
    5.
  5. Vamsi, M.,  Jasti Aditya, K., Shashikantha Karinka, SH., 2015. Development of a framework for green product development", Benchmarking: An International Journal, Vol. 22 Iss 3 pp. 426 – 445.
    6.
  6. Kumar, P., Ghodeswar, B., 2015. Factors affecting consumers’ green product purchase decisions", Marketing Intelligence & Planning, Vol. 33 Iss 3 pp. 330 – 347.
    7.
  7. Lin, P., Huang, Y., 2012. The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner Production 22 (2012) 11-18.
    8.
  8. Carrete, l., Castaño, R., Felix, R., Centeno, E., González, E., 2012. Green consumer behavior in an emerging economy: confusion, credibility, and compatibility", Journal of Consumer Marketing, Vol. 29 Iss 7 pp. 470 – 481.
    9.
  9. Tseng, Sh., Hung, SH., 2013. A framework identifying the gaps between customers’ expectations and their perceptions in green products. Journal of Cleaner Production 59 (2013) 174-184.
    10.
  10. Chowdhury, P., S. Samuel, M., 2014. Artificial neural networks: a tool for understanding green consumer behavior", Marketing Intelligence & Planning, Vol. 32 Iss 5 pp. 552 – 566.
    11.
  11. Grimmer,M., Bingham, T., 2013. Company environmental performance and consumer purchase intentions. Journal of Business Research 66 (2013) 1945–1953.
    12.
  12. Maniatis, P., 2015. Investigating factors influencing consumer decision-making while choosing green products. Journal of Cleaner Production xxx (2015) 1-14.
    13.
  13. Biswas, A., Roy, M., 2014., Green products: an exploratory study on the consumer behaviour in emerging economies of the East. Journal of Cleaner Production xxx (2014) 1-6.
    14.
  14. Dangelico, R., Pontrandolfo, P., 2010. From green product definitions and classifications to the Green Option Matrix. Journal of Cleaner Production 18 (2010) 1608-1628.
    15.
  15. M. Mostafa, M., 2009. Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps. Expert Systems with Applications 36 (2009) 11030–11038.
    16.
  16. Sachdeva1,S., Jordan, J., Mazar, N., 2015. Green consumerism: moral motivations to a sustainable future. Available online at www.sciencedirect.com. Current Opinion in Psychology 2015, 6:60–65. doi:10.1016/j.copsyc.2015.03.029.
    17.
  17. WHO (world health organization)., 2014. http://www.who.int/en/.WWF(World Wildlife Fund)., 2010. Living Planet Report, From: http: //www. World wild life .org/sites/living-planet-report/ (Retrieved 13.10.10).
    18.
  18. Mirzaei, J. 2014. A case study of bullet drying. International Conference on Sustainable Development. (In Persian)
    19.
  19. Karaye, Y., Ishak, Z., Che -Adam, N., 2014. The mediating effect of stakeholder influence capacity on the relationship between corporate social responsibility and corporate financial performance. Procedia - Social and Behavioral Sciences 164 (2014 ) 528 – 534.
    20.
  20. Garzella, S., Fiorentino, R., 2014. An integrated framework to support the process of green management adoption", Business Process Management Journal, Vol. 20 Iss 1 pp. 68 – 89.
    21.
  21. Jha, A., Cox, J., 2015, Corporate social responsibility and social capital. Journal of Banking & Finance 60 (2015) 252–270.
    22.
  22. Ngawenja Mzembe, A., Downs, Y., 2014. Managerial and stakeholder perceptions of an Africa-based multinational mining company’s Corporate Social Responsibility (CSR). The Extractive Industries and Society 1 (2014) 225–236.
    23.
  23. Gadenne, D., Sharma, B., Kerr,D., Smith, T., 2011. The influence of consumers’ environmental beliefs and attitudes on energy saving behaviours. Energy Policy 39 (2011) 7684–7694.
    24.
  24. Smith, S., Paladino, A. 2010. Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal 18 (2010) 93–104.
    25.
  25. M. Ritter, A., Borchardt, M., L.R. Vaccaro,G., M. Pereira,G., Almeida, F., 2014. Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers. 2014. Journal of Cleaner Production xxx (2014) 1-14.
    26.
  26. Akbar, W., Hassan, S.,  Khurshid, S.,  Niaz, M., 2014.  Antecedents Affecting Customer’s Purchase Intentions towards Green Products.  Journal of Sociological Research ISSN 1948-      5468 2014, Vol. 5, No. 1.
    27.
  27. Medeiros, J., Duarte Ribeiro, J., Cortimiglia, M., 2015. Influence of perceived value on purchasing decisions of green products in Brazil. Journal of Cleaner Production xxx (2015) 1-12.
    28.
  28. Lee Weisstein, F., Asgari, M., Siew, SH., 2014. Price presentation effects on green purchase intentions. Journal of Product & Brand Management, Vol. 23 Iss 3 pp. 230 – 239.
    29.
  29. Lu, L., Chang, H.,Chang, A., 2013. Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs. Springer Science Business Media Dordrecht 2013. J Bus Ethics (2015) 127:205–219 DOI 10.1007/s10551-013-2024-4.
    30.
  30. Goetzke, B., Nitzko,S., Spiller, A.,2014. Consumption of organic and functional food. A matter of well-being and health? Appetite 77C (2014) 94–103.
    31.
  31. Chen, M., Tung ,P., 2012. Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management 36 (2014) 221– 230.
    32.
  32. Barber, N., Kuo, P., Bishop, M., Goodman Jr,R., 2012. Measuring psychographics to assess purchase intention and willingness to pay. Journal of Consumer Marketing, Vol. 29 Iss 4 pp. 280 – 292.
    33.
  33. Sharma, B., Gadenne, D., 2013. Attitudes towards green purchases, social influences, government policies, and green practices: An investigation of their relationships Stream14. Sustainability and Social Issues in Management Competitive Session.
    34.
  34. Sudiyanti, S., 2009. Predicting Women Purchase Intention For Green Food Products in Indonesia. Master Thesis in Business Administration.
    35.
  35. D. Newton, j ., Tsarenko, Y., Ferraro, C., Sands, S., 2015. Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research 68 (2015) 1974–1981.
    36.
  36. Rehman,  Z., Khyzer Bin Dost, M., 2013. Conceptualizing Green Purchase Intention in Emerging Markets: An Empirical Analysis on Pakistan.The 2013 WEI International Academic Conference Proceedings
    37.
  37. Nasir, V., Karakaya, F., 2014. Consumer segments in organic foods market", Journal of Consumer Marketing.Vol.31 Iss 4 pp. 263 – 277.
    38.
  38. Hair, J. F., Anderson, R. E., Tatham, R. L. & Black, W. C., 2010. Multivariate Data Analysis. 7th ed. New Jersey: Prentice Hall International, Inc.
    39.
  39. Abarshi, J.2014 . An Introduction to Structural Equations. Sociology. Publication of sociologists. (In Persian)
    40.

 

 

 

 

 

 

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