Study the Role of Organizational Factors and Green New Product Development Effects on financial Performance of Iran Nanotechnology Firms

Subject Areas : environmental management

mohsen moradian ¹ ( M.Sc., Industrial Management, Department of Management and Entrepreneurship, Faculty of Economics and Administrative Sciences, University of Mazandaran, Babolsar, Iran )
HassanAli Aghajani ² ( Associate Professor, Faculty of Economics and Administrative Sciences, University of Mazandaran, Babolsar, Iran )

Received: 2016-01-23 Accepted : 2017-06-21 Published : 2020-08-22

Keywords: green product innovation, Green Management, structural equation modeling, New product development, Green new product success, nanotechnology,

Abstract :

Background and Objective: Today, organizations have to accept environmental responsibilities in providing products and services in order to paint a desirable social image of themselves. Therefore, they should be able to improve their environmental performance, promote moral and social values ​​in their organization and at the same time be able to ensure the economic and financial success of their enterprise. The purpose of this study is to investigate the effect of organizational factors and mediating effects of the success of the new green product on the financial performance of nanotechnology organizations in the country. Accordingly, senior managers, sales managers and employees of manufacturing companies active in the nanotechnology industry are considered as the statistical community. Methodology: The research method was analytical in nature and 150 samples were collected through sampling of respondents in the 8th International Exhibition of Nanotechnology Industries. To collect the data, a questionnaire was used to determine its validity and reliability. Validity included content validity and construct validity. Content validity was verified based on the opinions of supervisors and consultants as well as a number of management experts. Confirmatory factor analysis was used for construct validity. Also, a prototype was used for the reliability of the questionnaire and Cronbach's alpha coefficient was calculated and more than 0.7 was obtained for all variables. Data were also analyzed by structural equation modeling using PLS software. Findings: The collected experimental data confirms all research hypotheses. Also, as is clear in the conceptual model of the research, organizational factors directly affect the development of a new green product and indirectly affect the financial performance of organizations. In fact, the success of the new green product will lead to the economic success of nanotechnology companies. Discussion and conclusion: Findings suggest that organizational factors include environmental commitment, environmental benchmarking, cross-functional integration and R & D strength has a positive impact on the success of green new product. Also, the performance of green product innovation has a positive impact on financial performance of nanotechnology companies.

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