The Relationship between Educational Dynamic, and Educational Brand with Perceived Educational Trust (Case Study;Viewpoints of Mahallat Branchs' Faculty members)
Subject Areas : Educationفرهاد Shafiepoor 1 , مریم Mosivand 2
1 - استادیار گروه کارشناسی ارشد رشته مدیریت آموزشی واحد محلات، محلات، ایران
2 - مربی گروه مدیریت دولتی دانشگاه پیام نور همدان، همدان، ایران
Keywords: Educational dynamic, educational brand, perceived educational trust,
Abstract :
The purpose of this research was to study the relationship between educational dynamic, and educational brand with perceived educational trust. The research method was descriptive-correlation. All of Mahallat Branchs' faculty members included as the Statistical community (2014-2015)(120 persons). All of the statistical community selected as a statistical sampling Because of limitation(120 persons).the instruments of research were three typs: made researcher questionnaire of educational dynamic include of 12 items(α=0.95), 2. Educational brand(Hosseini & farhad nahad,2013) include of 44 items (α=0.92) , 3. made researcher questionnaire of educational trust of 20 items(α=0.94). Data analyzed by Kolmogorov–Smirnov test, Coefficient of Pearson, one sample run test, and regression analysis of multiple variables. The total results revealed that the Status of educational dynamic was higher than average, educational brand and educational trust were lower than average. There were positive and significance relationship between educational dynamic and brand with educational trust(p<0.05). Also the results of regression analysis of multiple variables showed that all of the dimensions of educational dynamic can predict the educational trust. Most of dimensions of educational brand can predict significantly the educational trust except advertising and Reputation.
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