Number 24 Volume 13

Open Access Article

1 - Designing an interpretive structural model (ISM) of branding in business (Case of study: Petrochemical Industries of Iran)
hamed anvaripour Farshid Namamian fakhredin marofinaghdehi Farhad Vafayi

Today, with the expansion of globalization, increasing competition, the entry of various domestic and foreign companies, diverse products and advances in technology, maintaining customer satisfaction and loyalty has become difficult. One of the characteristics of succes More

Today, with the expansion of globalization, increasing competition, the entry of various domestic and foreign companies, diverse products and advances in technology, maintaining customer satisfaction and loyalty has become difficult. One of the characteristics of successful companies today is competitiveness. The main purpose of this study is structural-interpretive modeling of brand competitiveness in the petrochemical industry. This research is a qualitative-quantitative exploratory mixed research. The statistical population in the qualitative part of the research includes faculty members and experts in the field of industrial management, marketing and branding, professors familiar with the subject of research and managers and deputies with experience in petrochemical companies in the country using 16 snowball sampling method were chosen. In a small part, the statistical population includes personnel (managers, deputies and experts) of the marketing and sales department of the country's petrochemical companies. For sampling, due to the small size of the statistical population and the irreversibility of the questionnaires, the whole number has been used and the whole population has been considered as a sample in a small part (N = 255). The research tool in the qualitative part of the interview is semi-structured and in the quantitative part is a researcher-made questionnaire. For data analysis in the qualitative part, fuzzy Delphi theme and technique analysis has been used and in the quantitative part, ISM technique has been used for data analysis. In the qualitative part of the research, a total of 14 variables were identified as factors affecting the competitiveness of the brand. Manuscript profile

Open Access Article

2 - Customer relationship management
BAHMAN khanalizadeh

Customers are the main core of economic enterprises, not paying attention to their needs and tastes can remove a business from the cycle of market competition. When an organization focuses only on product production without paying attention to customer needs, it will de More

Customers are the main core of economic enterprises, not paying attention to their needs and tastes can remove a business from the cycle of market competition. When an organization focuses only on product production without paying attention to customer needs, it will definitely face many problems in the long run, which may not be possible to compensate for, and will eventually lead the company to bankruptcy. Communication with customers in business has a vital role for companies. Good communication helps businesses to establish mutual trust between customers and companies. Communicating more effectively with customers can potentially improve a company's bottom line. For this reason, communicating with customers to identify their needs, tastes, opinions and complaints will be obvious. Therefore, considering the importance of customer relationship management in economic enterprises, in this research, it has been tried to investigate various aspects of customer relationship management by using the library method and by studying books, magazines and authentic articles. The results of this research clearly indicate that an organization must seek to satisfy its customers in order to surpass its competitors and survive in the competitive market. Manuscript profile

Open Access Article

3 - The Impact of Monetary and Foreign Exchange Policies uncertainty on Investors' Emotional Tendencies
mojtaba karimi Farideh Sadat Sobhanian Mohammadamin Aliakbari

The knowledge of whether monetary and financial policy uncertainties are effective on investors' emotional responses or not, gives hope to users and above all investors and financial analysts to achieve a fair price and follow That reasonable return on investment, devel More

The knowledge of whether monetary and financial policy uncertainties are effective on investors' emotional responses or not, gives hope to users and above all investors and financial analysts to achieve a fair price and follow That reasonable return on investment, develop an algorithm to use these variables as an early warning indicator in their decisions. The purpose of the article is to investigate the impact of monetary and currency policy uncertainty on the emotional tendencies of investors in selected stock exchange companies. This empirical study has been investigated using the GMM dynamic panel method for 109 companies admitted to the Stock Exchange and Securities Organization. The fitting results in the period from 2018 to 2019 indicate the positive effect of monetary and financial policy uncertainty on the emotional tendencies of investors, and this positive effect can be attributed to the important role of monetary and financial policy uncertainty in determining prices and explaining returns, especially for Stocks that are export and import oriented. This important issue should be taken into consideration by policymakers in formulating monetary and financial policies, whose purpose is to control the emotional and mass-like behavior of investors. Manuscript profile

Open Access Article

4 - Designing a marketing model in Iran's industry, mining and trade organization with a theme analysis approach
Elnaz Noori hamid kakaei Marjan DamanKeshideh

The aim of the current research is to design a marketing model in Iran's industry, mining and trade organization with the approach of theme and DIMATEL analysis. The research was carried out by understanding the role and importance of marketing in the mentioned industry More

The aim of the current research is to design a marketing model in Iran's industry, mining and trade organization with the approach of theme and DIMATEL analysis. The research was carried out by understanding the role and importance of marketing in the mentioned industry and considering the weakness of previous studies regarding the introduction of a comprehensive model. The studied community in the qualitative and quantitative section included academic and industry news related to the research topic. The tool of data collection in the qualitative part was semi-structured interviews and in the quantitative part, a pairwise comparison questionnaire was used to survey experts. Data analysis was done in the qualitative part by using the theme analysis method and in the quantitative part by using DIMATEL technique. The findings showed that the marketing model of the industry, mining and trade organization consists of three dimensions of market measurement capability, customer communication capability, and marketing functions capability, and the two dimensions of market measurement capability and customer communication capability are more important for the industry organization's marketing capability. Manuscript profile

Open Access Article

5 - Impact of ICT on Economic Growth in Iran
Shahabeddin Mamoory Fatemeh Zandi

Various research shows different results of the impact of Information and Communication Technology on countries' economic growth. The reason for this is the use of different variables as well as different calculation methods. In this article, we examine the impact of In More

Various research shows different results of the impact of Information and Communication Technology on countries' economic growth. The reason for this is the use of different variables as well as different calculation methods. In this article, we examine the impact of Information and Communication Technology on economic growth in Iran between the ages of 1989 and 2019. This research is conducted by Auto Regressive Distributed Lag Model (ARDL) on the production function, which uses ICT investment as an explanatory variable. Unlike most studies based on recent 10 years data, this study examines 30 years data. Estimates of this study show that the impact of Information and Communication Technology on economic growth is positive and significant and nearly 0.12%, but it is insignificant to the impact of Labor Force and Energy Consumption on economic growth. The impact of the Labor Force was 1.17% and Energy Consumption of nearly 1%, and it also found that Capital Stock has a positive and non-significant effect on economic growth in recent years. Manuscript profile

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