Investigating the Impact of Innovation Strategy Management on Performance: Mediating Role of Entrepreneurial Opportunity Recognition

Subject Areas :

Hojat shamsi ¹ (Master of Commerce, Garmsar Branch, Semnan, Iran)
Hamid Kakaee ² (Azad University)
mehdi fotouhi ³ (Master student of Energy Economics, Payame Noor Alborz University, Tehran, Iran)
mohammad khezri ⁴ (Azad University)

Received: 2022-05-22 Accepted : 2022-05-22 Published : 2022-01-21

Keywords: performance, Managers, Opportunity recognition, Innovation Stratgy Management, Knowledge Base Company,

Abstract :

The present study aims to investigate the impact of innovation strategy management on performance with the mediating role of entrepreneurial opportunity recognition. In terms of the purpose of applied research, it is a descriptive survey in terms of the nature of the research and quantitative in terms of the type of data. The statistical population of the study includes the 220 managers of knowledge-based companies located in the Science and Technology Park of the University of Tehran, that using stratified random sampling method and Cochran's formula, 140 people were selected as a statistical sample. Data were collected using standard questionnaires. Data analysis was performed using SPSS and PLS software. The results showed that the management of innovation strategy has a positive and significant effect on the performance and recognition of entrepreneurial opportunities of knowledge-based companies. Entrepreneurial opportunity recognition also affects the performance of companies. Another result suggests that entrepreneurial opportunity recognition can mediate the relationship between innovation strategy management and the performance of knowledge-based companies.