Investigating the pattern of organizational market capability based on organizational entrepreneurship In the municipalities of Golestan province
Subject Areas : Educational management
samerh shojaii
1
,
fatemeh sadat hosini
2
,
parviz sayidi
3
,
Mahmoud Reza mstghimi
4
1 - Assistant Professor, Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
2 - PhD Student in Entrepreneurship, Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
3 - Associate Professor of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
4 - Assistant Professor, Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
Keywords: Entrepreneurship, Organizational market capabilities, Sales, Customer,
Abstract :
Organizations today are pursuing different approaches to improving their performance and developing and implementing different strategies that increase their dependence on the peripheral environment and customers of the organization. The purpose of this study is to examine the pattern of organizational market capability patterns on organizational entrepreneurship. This research was a mixed and applied research and was designed and executed on variance based on structural equations. The statistical population of this study was the municipalities of Golestan province that were selected by random sampling. The sample size was 113 persons. Standard questionnaires were used for data collection. Data were analyzed by PLS software. The software outputs and outputs indicate the model's approval. In other words, research variables including sales, product and services and customers that were determined based on organizational entrepreneurship had a positive and significant effect on organizational marketing in the municipalities studied. It is expected that the results of this study will pave the way for managers of organizations that think better for the future.
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