Investigating Effect of Gender on Customer’s Loyalty Base on Relationship Marketing Approach

Subject Areas : مدیریت

Mohammad  Taghi Amini ¹ (Payame nour University of Tehran)
Shahab  Sohrabi ² (Payame nour University of Saveh)

Received: 2009-09-24 Accepted : 2009-11-06 Published : 2010-03-21

Keywords: Efficiency, organizational environment, performance, human relationship,

Abstract :

It seems that banks as financial institutions have similar tasks and services, but they are different in terms of organizational environment and existing human relations between the staff and participation tasks in decision making and efficiency. The experienced top managers are aware of the fact that if the existing conditions in banks are not optimal, their overall performance and efficiencies will be eventually unacceptable. In other words, banks with identical and similar facilities will have different levels of success. Therefore, the difference between banks is not merely restricted to the number of clients, facilities and other quantitative characteristics. Each bank has its unique characteristics differentiating it from others. Such an internal characteristic called organizational environment comes from the interactions between the working groups including the boss and the staff, and even it affects not only the behavior of employees, but also that of clients. On the other hand, the efficiency of banks is of great importance, then the study of the effective factors on the efficiency of banks finds a special position. The present study attempts to investigate the relationship between the organizational environment and the efficiency of the banks in Karaj province. Key