Drawing and analyzing the synonym map of digital entrepreneurship in art universities
Subject Areas : مدیریت
Soheila panahzadeh
1
,
Soheila Khishtandar
2
,
Farhad Nejhad Haji Ali Irani
3
1 - PhD student, Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2 - Assistant Professor, Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran (in charge of correspondence)
3 - Assistant Professor, Department of Public Administration, Faculty of Humanities and Arts, Islamic Azad University of Banab, Banab, Iran
Keywords: Digital entrepreneurship , synonym analysis , Science Survey, research clustering,
Abstract :
Digital entrepreneurship is an entrepreneurial approach that is suitable for the digital age and has become a dominant discourse in the field of entrepreneurship due to its increasing speed. Given the richness of studies and research background on digital entrepreneurship, the use of scientific methods and co-occurrence analysis can provide a comprehensive and pervasive picture of this field. Therefore, this study aims to draw a co-occurrence map of digital entrepreneurship. This applied research uses a scientific approach and analyzes data using co-occurrence analysis. The data was collected from the Science Direct database from 2015 to the end of 2022, and VOSviewer software was used to draw the co-occurrence map. In total, 19 keywords, 4 clusters, and 68 links with a strength of 152 were identified. The concepts of digital entrepreneurship, knowledge management, big data, business intelligence, strategic management, organizational learning, social networks, competitive advantage, and optimization are the most common words in this field. Therefore, art universities can provide a platform for digital entrepreneurship through a strategic approach using big data analysis and activities on social networks. Knowledge management plays a fundamental role in this regard and can guarantee the competitive advantage of universities through digital entrepreneurship