Proposing Strategies to Obtain Customer Satisfaction in the Interaction Between Customer Performance and production Performance as a Competitive Advantage,a TQM Approach

Rahimi, Afsaneh; Irajpour, AliReza

Manuscript ID : 1779-JDEM Visit : 340 Page: 331 - 344

Article Type: Original Research

Proposing Strategies to Obtain Customer Satisfaction in the Interaction Between Customer Performance and production Performance as a Competitive Advantage,a TQM Approach

Subject Areas : Urban Transportation

1 - M.A., Department of Executive Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran (Correspondence Officer)
2 - Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran

Received: 2013-12-24 Accepted : 2015-06-16 Published : 2020-02-20

Keywords: "Total Quality Management (TQM)", " customer-related performance", "production performance", " structural equation modeling", "strategic competitive advantage",

Abstract :

Proposing Strategies to Obtain Customer Satisfaction in the Interaction Between Customer Performance and production Performance as a Competitive Advantage,a TQM Approach

References:
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Proposing Strategies to Obtain Customer Satisfaction in the Interaction Between Customer Performance and production Performance as a Competitive Advantage,a TQM Approach