Proposing Strategies to Obtain Customer Satisfaction in the Interaction Between Customer Performance and production Performance as a Competitive Advantage,a TQM Approach

Subject Areas : Urban Transportation

Afsaneh  Rahimi ¹ (M.A., Department of Executive Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran (Correspondence Officer))
AliReza  Irajpour ² (Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran)

Received: 2013-12-24 Accepted : 2015-06-16 Published : 2020-02-20

Keywords: "Total Quality Management (TQM)", " customer-related performance", "production performance", " structural equation modeling", "strategic competitive advantage",

Abstract :

Proposing Strategies to Obtain Customer Satisfaction in the Interaction Between Customer Performance and production Performance as a Competitive Advantage,a TQM Approach