Culture Engineering at the Level of Governmental Newspapers in Iran

Subject Areas : Journal of Cultural Management

دکتر علی اکبر فرهنگی ¹ , سیدعبداله سجادی جاغرق ²

1 - ندارد
2 - نویسنده و مسئول مکاتبات

Received: 2014-09-15 Accepted : 2014-09-15 Published : 2009-09-23

Keywords: Culture Engineering, media values, governmental newspapers,

Abstract :

This research is functional, purpose wise and descriptive (correlational), methodwise. The research population includes all experts, professors and experts in the fieldof media and culture. In this population 86 experts were selected and the influence ofeach of the components on culture engineering was evaluated, stressing the role ofgovernmental newspapers. In addition, in this study, library and field methods areused.The assumptions testing of the research show that according to the opinions ofexperts in the field of media and culture, there is a significant relation between therole of governmental newspapers and supported values, artifacts, and the fundamentaland underlying assumptions of the main components in culture engineering. Also,according to the opinions of the sample experts, among the 15 studied components ofrisk taking is most important factor and the mental models of the linguistic paradigmis the least important factor in developing culture engineering at the level ofgovernmental newspapers.